Diploma in Digital Marketing with CO-OP

Canadian College of Technology and Business – CCTB

Course

In Vancouver (Canada)

Save 36%
£ 4,097.19 VAT inc.

*Indicative price

Original amount in CAD:

$ 7,000 $ 11,000

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Description

  • Type

    Course

  • Level

    Intermediate

  • Location

    Vancouver (Canada)

Enroll into the Diploma in Digital Marketing Co-op with program to learn about SEO and how it can be used to create optimized websites and web design concepts. Throughout this one-year post-secondary diploma program, we will provide key marketing knowledge and principles to evelop your understanding of PPC marketing, effective copywriting, and campaign management techniques, all of which will help you to become an asset in any marketing role.

The Diploma in Digital Marketing Co-op program will equip you with the skills needed to be successful in several digital marketing careers including: Campaign Manager, Internet Site Manager, Advertising Administrator, Media Relations officer and Marketing Research Specialist.

The objective of this program is to provide students with a demonstrable knowledge of marketing and branding principles whilst developing their understanding of web-based marketing technologies.

This diploma is ideal for individuals wanting to kickstart their career in digital marketing. Improve your skills, develop your knowledge, and enrol in the program today to see what you can achieve.
This Diploma in Digital Marketing Co-op program will provide you with a number of skills that you can take into many different roles. Some roles you could consider pursuing after you finish the program include:

• Internet Site manager
• Advertising campaign organizer
• Market researcher
• Communications expert
• Publicity coordinator

Facilities

Location

Start date

Vancouver (Canada)
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Start date

MayEnrolment now open
SeptemberEnrolment now open
JanuaryEnrolment now open

About this course

This program will enable you to access a range of career opportunities or to progress onto higher-level studies within the digital marketing sector. Additionally, you will learn skills that can be applied in one of the fastest-growing industries.

• Marketing / Advertising Administrator: Responsible for gathering market research and forecasting future trends in their area in order to beat competitions and meet the needs of consumers.

• Campaign Manager: As a campaign manager, you will be in charge of developing, planning and executing effective marketing campaigns for products, services or events in order to reach your target audience.

• Internet Site Manager: These specialists are hired to boost the optimization of a company’s website by ensuring its well-structured and easy to navigate.

Good command of English language
• High school diploma or equivalent from an approved government of applicant's home country, or applicant is minimum 19 years of age
• Students are required to bring their own computers to class

English Language Requirements:

Applicant must attain one of the following English language requirements:

• Successful completion of CCTB EAP (English for Academic Purposes) Level 3 or
• Have the required IELTS 5.0 score or equivalent or
• Pass the CCTB English Assessment (Written onsite or online with exam proctor)

Post-Secondary Diploma

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Subjects

  • Marketing
  • Digital Marketing
  • Marketing Strategy
  • Marketing Communications
  • Marketing Processes

Course programme

Introduction to Marketing and Branding
  • This module is designed to provide learners with the skills to build a customer profile and analyze the digital market. The module will enable students to understand the principles of digital advertising, the key elements of branding and competitive analysis. Students will learn key elements of Integrated Marketing communication in order to position a brand and marketing communication strategies to position a brand and maintain its reputation.
Search Engine Optimization
  • This unit will review concepts and processes on the Internet. Students will learn how to manage reputation and perform a market research. This course will focus on all the fundamentals of SEO by which students will be able to develop a successful web presence through the management of all optimization components.
Website Building and Design for Marketers
  • This module is designed to provide learners with the skills to create a webpage and manage content. The module will enable students to learn the principles of writing code, creating reflective and absolute links, integrating objects on a page, and uploading the site to a network. Development knowledge of WordPress, HTML and CSS will be greatly emphasized in this program.
Google Analytics
  • This module is designed to provide learners with the skills to analyze reports using google analytics and define goals based on the information from the reports. The module will enable students to prepare for the certification exams of Google Analytics.
Managing Sponsored Social Media Campaigns
  • This module is designed to provide learners with the skills to set up and manage campaign using social media, analyze difference between the campaigns types and build a visual strategy. The module will enable students to prepare for the Facebook Blueprint certification exam.
Pay Per Click Marketing with Google Analytics
  • This module is designed to provide learners with the skills to work with AdWords, create ads and define a bidding strategy. The module will enable students to prepare for the Google AdWords certification exam.
Campaign Management and Compliance
  • This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.
Copywriting
  • This module is designed to provide learners with basic knowledge on laws and legislation regarding social media and email marketing, with the Canadian legislation in specific. Furthermore, tis module will include campaign management tools such as Customer Journey and Post Campaign Analysis.

Additional information

Fees
Domestic: $11,000 - after launch promotion: $7,000 

International: $11,000 - after scholarship and launch promotion: $8,000

See related categories

Diploma in Digital Marketing with CO-OP

£ 4,097.19 VAT inc.

*Indicative price

Original amount in CAD:

$ 7,000 $ 11,000

The best Marketing Operations courses

See all

See all