Digital Media Production FdA

pg00002 EDUCATIONAL AIMS OF THE PROGRAMME This course is designed to meet the needs of the creative and cultural industries, which includes practical skills and the associated knowledge and expertise to succeed in the sector. As such, the aims of the programme are to: 1. Provide practical specialist training in skills associated with the Digital Media Industry to industry standards, using industry level resources 2. Foster the skills of enterprise and entrepreneurship within a Digital Media environment 3. Develop your communication and creative skills and understand their application in the context of the workplace 4. Enable you to experience business responsibilities and processes in a working environment 5. Build skills to support your transfer across as well as up the workforce structure 6. Develop understanding and responsibility in the attainment of skills suited to your personal and career development 7. Increase the diversity of employees in the Digital Media Industry 8. Widen participation in Higher Education by offering relevant, flexible training cióse to your home What is distinctive about this programme? The underpinning philosophy of entrepreneurship and employability that shaped the direction of this programme when it was first developed still retains its meaning and valué. Students studying this award have demonstrated their success in responding to changing needs and understanding the sector culture of diverse and portfolio employment. These distinctive qualities are the focus of the family of Foundation degrees for the creative and cultural industries that Digital Media Production belongs to. Continuous engagement with industry practice and practitioners has strengthened this aspect of the Foundation degree, and students enjoy many opportunities to explore and interact with real market situations that are typical of the sector. As a student on this course you will be expected to develop awareness of how you can be involved in digital media practices as a career, which will mean taking part in projects that are designed to relate directly to industry. This will include competitions, commissions, and group and individual assignments that build your skills as you progress on the course. The creative and cultural industries comprise a wide range of employment áreas, and they remain one of the major growth áreas in the región and nationally, particularly in digital media áreas, which are an essential element of all businesses now. The importance of the sector as a contributor to the local and national economy is now recognised, along with the need to develop the skills of those working in the industry in order to support growth and sustainability. This qualification will help you develop the skills to work in a sector that has many small and micro- businesses of creative people who may work on several projects at once, or move from one assignment to another. This aspect of the digital media industries is one of the reasons so many creative people find it stimulating and attractive, and the skills are also useful in other working áreas, so you will learn to identify opportunities and how you can promote your involvement in projects, whatever the circumstances. </div>