Digital Publishing Masterclass

For publishers, senior marketers and editors developing a digital publishing strategy for specialist consumer or B2B titles across websites, enewsletters, digital editions, mobile and social media.An analysis of how other publishers have successfully packaged their content for their audiences across digital platforms. Includes:- A look at practical toolsthat can be applied to your market
- Digital strategy decisions, what they cost and how to save money implementing them
- Using free content on your site and in social media to attract the right visitors
- Creating compelling enewsletters that build registrations
- Developing a digital edition that readers will pay for
- Converting free subscribers to paid services
- Repackaging archive content to maximise its value
- Creating other valuable services for your subscribers
- Developing creative marketing solutions for your advertisers
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