Save 94%

Diploma in Advertising and Marketing - CPD Accredited

Online

Special Emagister price

£ 16 £ 279 VAT inc.
  • Typology

    Course

  • Methodology

    Online

  • Class hours

    45h

  • Duration

    Flexible

  • Start

    Different dates available

Description

Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever-changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment.

Important information

Price for Emagister users:

Facilities

Location

Starts

Online

Starts

Different dates availableNow taking bookings

Questions & Answers

Ask a question and other users will answer you

Who do you want to respond to your question/enquiry?

We will only publish your name and question

Achievements for this centre

This centre has demonstrated its quality on Emagister
3 years with Emagister

What you'll learn on the course

  • Internet
  • Email
  • Internet Marketing
  • Marketing
  • Email Marketing
  • Digital Marketing
  • Advertising and Marketing
  • Advertising
  • Accredited
  • Twitter Marketing
  • Facebook marketing

Teachers and trainers (1)

John Adams John

John Adams John

Instructor

Course programme

COURSE CURRICULUM

Marketing Basics

  • Module One – Getting Started
  • Module Two – What is Marketing
  • Module Three – Common Marketing Types (I)
  • Module Four – Common Marketing Types (II)
  • Module Five – The Marketing Mix
  • Module Six – Communicating the Right Way
  • Module Seven – Customer Communications
  • Module Eight – Marketing Goals
  • Module Nine – The Marketing Funnel
  • Module Ten – Marketing Mistakes (I)
  • Module Eleven – Marketing Mistakes (II)
  • Module Twelve – Wrapping Up
  • Level 3 Diploma in Marketing- Activities

Mastering Digital Marketing

  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is EMail Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization(SEO)?
  • Understanding Search Results
  • How to Attract Customer on Your Product?
  • Time Makes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to Use of Humor in You Internet Marketing
  • Coupon Codes
  • When to Pull the Plug

Internet Advertising Techniques

  • INTRODUCTION: WHAT IS AFFILIATE MARKETING?
  • WHY AFFILIATE MARKETING IS AWESOME
  • FINDING A PROFITABLE NICHE
  • CHOOSING AN AFFILIATE PRODUCT
  • THE ADVANTAGES OF CLICK BANK
  • ANALYZING THE CLICK BANK MARKETPLACE
  • CREATING YOUR HOP LINK
  • CREATING A FREE BLOG
  • PERFORMING EFFECTIVE KEYWORD RESEARCH
  • CREATING AN OPTIMIZED POST
  • POSTING TO YOUR BLOG
  • PROMOTING YOUR BLOG: AN OVERVIEW
  • PROMOTION: ARTICLE MARKETING
  • PROMOTION: SOCIAL BOOKMARKING
  • PROMOTION: BLOG COMMENTING
  • ADDITIONAL PROMOTION TIPS
  • CREATING YOUR OWN WEBSITE

Email Marketing

  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy

Facebook Marketing Basics

  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement

Twitter Marketing

  • TWITTER FOR BUSINESS
  • TOP TWITTER TIPS
  • TWITTER IS
  • BUSINESS TERMS
  • WHY USE TWITTER FOR MARKETING
  • TWITTER MARKETING BASICS
  • TWITTER METRICS
  • YOUR BIO
  • WHEN TO TWEET
  • BUILDING YOUR COMMUNITY
  • GENERATING LEADS
  • REAL-TIME TWITTER MARKETING
  • ENGAGEMENT
  • TWETIQUETTE (TWEETING ETIQUETTE)

Special Emagister price

£ 16 £ 279 VAT inc.

Call the centre

for further information on the course