DIPLOMA IN BLOGGING

Greater Brighton Metropolitan College

Course

Online

Price on request

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Description

  • Type

    Course

  • Methodology

    Online

The blog is something that’s exploded in popularity in recent years, as businesses and individuals catch on to the benefits of an online presence. Ensure that the digital representation of you or your business is a positive and effective one with t...

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Subjects

  • Media
  • Social Media
  • Blogging

Course programme

  • What is meant by the terms “blog”, “blogging” and other related phrases
  • How blogging started and how it became popular among internet users
  • The main reasons why people decide to write blogs
  • The various groups of people who run blogs and what they often hope to achieve
  • How to choose the right platform for your blog
  • How to make the decision between using a blog hosting service and hosting your own blog
  • The main features and costs associated with six of the most commonly used blogging platforms
  • How to secure a domain name and hosting, if you decide to set up a self-hosted blog
  • Why it is important to choose the right topic for your blog
  • How to devise an initial list of ideas for blog topics
  • How to select an idea that has the potential to make money at a later date
  • How to research the existing level of interest around your topic
  • Why producing high quality content should be your primary concern as a blogger
  • The various kinds of blog post you may wish to publish to your blog
  • How to devise ideas for your blog posts
  • Why it is a good idea to plan your posts using a posting schedule or diary
  • An overview of the most popular ways of making money from a blog
  • How to make money by placing advertisements on your blog
  • How to make money by promoting other peoples’ products on your blog
  • How to make money by selling your own products via your blog
  • Why it is helpful to think of yourself as a member of a wider blogging community
  • Where you can find other bloggers writing in your niche
  • How you can attract more readers to your blog by networking with other bloggers
  • Why including guest posts on your blog is a good strategy for increasing engagement and traffic
  • Why you should maintain a social media presence on at least once social media website
  • An overview of the most popular social media platforms for bloggers and how each can be used to attract new readers and engage with your existing audience
  • The kind of content you can post to social media and how it can be used to engage readers
  • How to use social media to devise new ideas for blog content
  • Why effective blogs often make use of images and videos alongside text
  • Different types of blog content that is often enhanced by visual media
  • Legal issues to consider when using other peoples’ media in your blog
  • How to produce your own memorable visual media for use on your site
  • Why you should consider starting a blog if you have a business
  • How you can use content to engage with existing customers and attract new prospects
  • How building an email list via a blog can provide you with a new means of selling products
  • How to strike a balance between maintaining a professional image and showcasing the personality of your business
  • Why you need to be aware of the most common online security threats
  • An overview of the potential consequences of successful cyber-attacks
  • The reasons why people attempt to hack into blogs and other websites
  • Why you should keep backups of your blog content

    • See related categories

    DIPLOMA IN BLOGGING

    Price on request

    The best Other Internet courses

    See all

    See all