DIPLOMA IN DIGITAL MARKETING
Course
Online
*Indicative price
Original amount in INR:
₹ 12,700
Description
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Type
Course
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Level
Beginner
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Methodology
Online
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Duration
6 Years
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Start date
Different dates available
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Online campus
Yes
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing .
Facilities
Location
Start date
Start date
About this course
Understand how and why to use digital marketing for multiple goals within a larger marketing and/or media strategy
Understand the major digital marketing channels - online advertising: Digital display, video, mobile, search engine, and social media
Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan
Learn how to measure digital marketing efforts and calculate ROI
Explore the latest digital ad technologies
SHORT TERM COURSE
10TH
10TH
ON LINE STUDY
ON LINE EXAM
APPLICATION FORM
Reviews
Subjects
- Marketing
- Digital Marketing
- Digital Photography
- Digital Signature
- Marketing Tools
- Sales
- Social Media
- Business Marketing
- Media
- Sales Training
- Media Marketing
- Sales and marketing
- Sales Marketing
- Marketing Research
Teachers and trainers (1)
JYOTI DAS
SR . TRAINER & COUNSELLOR
Course programme
Summary of the Syllabus – Diploma in Digital Marketing
The Diploma in Digital Marketing program provides practical knowledge and skills required to promote businesses, products, and services through digital platforms. The course focuses on modern marketing strategies, online tools, and techniques used to reach and engage target audiences on the internet.
Key Topics Covered:
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Introduction to Digital Marketing
Fundamentals of online marketing, digital channels, and the role of digital marketing in modern business. -
Search Engine Optimization (SEO)
Techniques to improve website ranking on search engines through keyword research, on-page and off-page optimization. -
Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
Creating and managing paid advertising campaigns on search engines to drive targeted traffic. -
Social Media Marketing (SMM)
Marketing strategies using social media platforms such as Facebook, Instagram, LinkedIn, and Twitter to build brand awareness and customer engagement. -
Content Marketing
Creating and managing valuable content such as blogs, articles, videos, and infographics to attract and retain customers. -
Email Marketing
Planning and executing email campaigns to communicate with customers and promote products or services. -
Web Analytics
Understanding website traffic, user behavior, and campaign performance using analytics tools. -
Online Advertising & Display Marketing
Banner advertising, remarketing strategies, and digital ad networks. -
E-Commerce Marketing
Digital strategies for promoting online stores and increasing online sales. -
Project Work / Practical Training
Hands-on projects and case studies to apply digital marketing tools and techniques.
DIPLOMA IN DIGITAL MARKETING
*Indicative price
Original amount in INR:
₹ 12,700