Diploma in Sales and Marketing Management - Part time

"Principles of Management The aim of this module is to provide students with an introduction to the principles and practices of management. Students will learn how to examine the nature of managerial work including strategy, operations and project management, control, ethics, structures and culture, organisational power, groups and teams, individual performance and stress, social responsibility and change management. Quantitative Methods This course introduces the basic concept of quantitative approaches to decision making. It introduces students to basic concepts of and methods of qualitative methods used by Management. Enables students to understand how to collate and present data, apply and range of statistical and operations research techniques. Principles of Accounting This module introduces students to the foundation and understanding of the principles and concepts of Accounting. Students will be exposed to the application of these accounting concepts in the preparation of financial statements for use by individuals, business, non-profit organisations and government institutions. Students will also be developing expertise in using these accounting principles and concepts in their analytical approach to financial problem-solving. Principles of Economics The module is an introduction to basic economic principles and concepts and how they apply to the business environment. It introduces students to the global economy and reviews both the national and the global market. It establishes the framework for future courses by providing students with an overview of fundamental micro and macroeconomic concepts. Business Communications This course will involve the student in the diverse aspects of business communication theories and practices, and provide instruction in understanding basic principles and the importance of appropriate and professional business communication. The Purpose is to enable students to communicate effectively in business settings, including effective presentation skills. Principles of Information Systems This module will introduce students to the concepts and methods of business information technology and its application to practical business situations. The goal is to help students to learn how to use and manage information technologies, conduct electronic commerce, improve decision-making, and gain competitive advantage in the marketplace. It therefore emphasizes on the role of Internet technologies as a technology platform for electronic business, commerce, and collaboration within and among corporations. Sales and Service Management This module provides students with an opportunity to acquire knowledge and skills related to the sales process; the different types of selling techniques; management of sales and sales teams; and the role played by customer service. The role of sales is increasingly important and frequently the achievement of company goals relies heavily on the successful design and implementation of sales strategies. Knowledge and understanding of this area will enhance the commercial abilities of students. Principles of Marketing This course seeks to equip students with an understanding of the role of Marketing. It outlines the fundamental principles, concepts and techniques. It provides students with the opportunity examine marketing theories and approaches and the value of marketing management in achieving corporate success in an increasing competitive business environment."