Introduction to Search Engine Optimization: How people search the web Determining your objectives and defining your site audience Planning your SEO campaign Keyword Generation Adding Content and Meta Tags Link Building Developing an SEO Friendly Website Optimizing your site for Major Search Engines Submitting your website URL to Search Engines Local Business Listings Pay Per Click and Google AdWords Measuring your results Web Metrics Things that might adversely affect your SEO Working with SEO Plug-Ins Online Marketing Doing Business on the Internet Google AdWords & Much More.
Suitable for: Anyone working in Online Marketing in a senior or support position or those who wish to make a career change to Online Marketing specialising in Search Engine Optimisation. The course will also benefit anyone who has marketing as part of their job specification.
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Search Engines have revolutionised the way people look for information. It’s not all that long ago that someone looking for information about a particular topic would have to go to the local library and carry out a manual search of the books available to find what they were looking for. Now that search can be done is seconds from your own home using Google, Bing or any one of the many search engines that are now available to consumers.
The technology of search engines is constantly evolving and improving to give more relevant results in a shorter time. It is important for anyone working in the area of web development or marketing and advertising that they are fully aware of this technology and how to harness it to boost their own website rankings.
This course is aimed at anyone who wants to fully understand the concept of Search Engine Optimization and how to apply it in your own business environment. The course starts with the basics of how search engines work and gather information. An understanding of this basic technology is vital to developing search engine friendly websites.
The course then goes into detail on the use of Keywords and Linking to boost your websites rankings among the search engines.
Throughout the course the students will be introduced to the many tools that are available online to help optimize your search engine results. A module on web metrics and analysing your search results is included and also a module that covers the use of sponsored advertising or Pay Per Click advertising with particular emphasis on Google AdWords and Google AdSense.
At the end of this course the students will have a full understanding of how to develop and implement a search engine optimization strategy for their organisation.
Career opportunities: Graduates from this programme will find the course very beneficial in terms of supporting their primary career and also providing a platform for new opportunities in the Marketing, Advertising, and PR sectors. The course also provides an excellent foundation for those who wish to pursue further study with any of the professional bodies or academic institutions.
Contact person: Robyn Smith