MSc Football Communications & Digital Marketing (Online)
Master
Online
Description
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Type
Master
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Methodology
Online
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Start date
September
The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.
It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing (Online) degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.
The programme is available through the UCFB Online Hub, which is accessible on mobile devices including tablets, phones and laptops. The UCFB Online Hub also has app which you can download to access the programme content. This means you can truly study while on the go and around your other commitments.
Facilities
Location
Start date
Start date
About this course
By having the opportunity to learn from the comfort of their own home, programme participants will be able to gain a further qualification to enhance their career prospects in a format that offers flexible hours and the chance to dictate their own work-life balance to fit around other commitments.
This programme is ideal for those who already work, or aspire to work, in senior positions within the sports industry, and offers the flexibility to allow participants to gain a Master’s degree qualification around their busy lifestyle.
Applicants should hold a 2:1 honours degree or a recognised overseas equivalent. Applicants may be accepted with a 2:2 honours degree (or equivalent) provided that they can otherwise demonstrate a strong profile with 50% or above in their dissertation module.
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Subjects
- Marketing
- Digital Marketing
- Communications
- Industry
- Media
- Global
- Sport management
- Sports Managers
- Marketing Communications
- Marketing Tools
Course programme
- Global Sports Leadership
- Football Fan Engagement
- Digital Marketing for Football
- Multimedia Football Journalism
- Applied Professional Project
- Global Sports Consulting and Analysis (Option)
- Customer Relationship Management and Analytics in Sport (Option)
Students will choose one option at the beginning of their course.
The main educational aims of the course are to:
- To unite, inspire and equip the current and future leaders of the global sports industry, with the skills knowledge and network to take the world of sport to continually new heights.
- Prepare students for a career in the football communications, journalism and marketing sector.
- Provide students with the extended knowledge of the football communications, journalism and marketing sector of the economy.
- Enable students to develop the communication, analytical, problem-solving and creative skills, demanded for career enhancement in football communications and marketing.
- Develop students’ ability to reflect on contemporary approaches resulting in best practice for a dynamic football communications and marketing environment.
- Develop students’ critical analysis and problem solving skills for business digital transformation.
- Utilise distinctive delivery locations and professional relationships to provide students with opportunities to engage with industry throughout the programme.
- Enable students to believe in bold, passionate leadership with a focus on success.
- Develop students’ ability to adopt a diversity of thought, and recognise and apply ethical practices which shape the choices within football communications.
MSc Football Communications & Digital Marketing (Online)