E-Business (E-Marketing) MSc

Newcastle University Business School

Master

In Newcastle-Upon-Tyne

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Description

  • Type

    Master

  • Location

    Newcastle-upon-tyne

  • Duration

    12 Months

  • Start date

    Different dates available

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.

Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Facilities

Location

Start date

Newcastle-Upon-Tyne (Tyne and Wear)
See map
Citywall, Citygate, St James Boulevard, NE1 4JH

Start date

Different dates availableEnrolment now open

About this course

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product managers in the e-business sector.

A 2:1 honours degree, or international equivalent, in any subject.

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Subjects

  • Internet
  • E-commerce
  • E-marketing
  • E-business
  • Marketing
  • Sales
  • Systems
  • Sales Training
  • IT
  • Enterprise
  • Critical Exploration
  • Entrepreneurial
  • Entrepreneurial Management
  • Strategy
  • Information Systems

Course programme

Compulsory modules

You will take the following general modules (60 credits):

  • NBS8263 Competing with IT
  • NBS8139 Enterprise and Entrepreneurial Management: A Critical Exploration
  • NBS8321 Strategy, Management and Information Systems
  • NBS8322 E-Business
  • NBS8323 E-Commerce Start-up

You will take the following specialist modules (40 credits):

  • NBS8236 Customer Relations Management
  • NBS8519 Digital Marketing
  • NBS8526 Principles of Marketing

You will also take the following research related modules (80 credits):

  • NBS8011 Dissertation
  • NBS8062 Research Methods (ICE/ABC/E-Business)
Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Additional information

UK Full time Fee : £9,810

See related categories

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  • Sales Training Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees
  • Distance learning Strategic Marketing Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees in Tyne and Wear
  • Postgraduate Degrees in Tyne and Wear
  • Postgraduate Degrees in Newcastle-upon-Tyne
  • Newcastle University Business School Postgraduate Degrees

E-Business (E-Marketing) MSc

£ 100 VAT inc.

The best Strategic Marketing courses

See all

See all