ECommerce Training Course 2 Day

ONE-TO-ONE Training Workshop, relevant to you and your business.

Day 1

Getting Started
• Are ready to trade online?
• Competitor Analysis

Website Design
• Design
• Usability
• Navigation
• Site structure

Additional E-Commerce Module Implementation
• Google analytics
• AWeber
• Merchant feeds
• Bulk management tools
• Social Media integration
• Search engine tools

Legal Issues
• Terms & conditions
• Refunds & returns
• Distance Selling Regulations
• International selling laws
• Privacy
• Security

Product Management
• Product implementation
• Optimising images
• Adding client interaction

Transactions
• Merchant accounts
• Payment service provider costs
• Systems integration
• Delivery options and tracking

How To Optimise Your Website for the Search Engines

• Keyword Research – Techniques & Tools
• Understanding the Value of a Top Listing
• Knowing When To Target Keywords for Short and Long Tail
• Geo Targeting
• Title Tags
• Meta Tags Keywords and Description
• Images Alt Tags and Filenames
• Keywords Emphasis and Frequency
• Internal Linking and the Power of Internal Anchor Text

Getting Indexed
• Search engine submission
• Google and Bing webmaster tools
• Creating and submitting HTML/XML sitemaps
• Search Robots and Understanding the Robots.txt file

Day 2

Website Promotion – The Basics
• What is popularity?
• Why linking is important
• Types of links
• Social Media and Online Communities

Offsite Optimisation Techniques
• Directory Linking
• Article Submissions
• Press Release Submissions
• Forums commenting
• Blogging
• Social Bookmarking
• Generation & Submission of RSS Feeds
• Video Marketing
• Profile pages
• Using Twitter & Facebook
• List Building

Monitoring Your Success
• Understanding if a link is worthwhile
• Do/No follow
• How to check a page is Google indexed
• Google Page Rank principles
• Analysis Tools

Things To Avoid
• What is spamming
• Spamming techniques
• Google Penalties
• The importance of link diversity

E-Bay
• Setting up accounts
• Building a shop
• Shop customisation
• Shop optimisation
• Integrating Paypal
• Personalised customer communications
• Advert building and promotion
• E-Bay tools and management software

Amazon
• Setting up accounts
• Listing products
• Listing promotion

Google Merchant Centre
• Opening an account
• Advert writing
• Uploading data feeds
• Profile Optimisation

Other Online Market Places
• NextTag
• Shopzilla
• Mysupermarket
• Niche comparison sites

Free With E-Commerce Course
• Free Domain (.co.uk) and 1 years hosting
• Free website skin
• Search engine submission software
• Automated video, article, press release submitter
• Twitter automation software
• Wordpress blog
• Live help integration
• PPC voucher
• Access to our own online software