Effective Marketing (Byte Size Skills Course)
Master
In Bude
Description
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Type
Master
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Location
Bude
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Start date
Different dates available
Effective Marketing Skills Course
No matter what business you are in, no matter what product of service you offer, you only make money by getting customers to buy that product or service.
Getting customers and satisfying their needs is what makes a business successful.
Marketing your business should be an integral part of every working day.
Marketing your business when you start up and then leaving it to chance or ‘word of mouth’ is not good enough. Marketing is an ongoing process that is carried on as long as the business exists. ‘Word of mouth’ is often regarded as ‘the best form of advertising’ because it is free and comes with a recommendation. However, it is not under your control and therefore cannot be included in a structured marketing plan. You must not hope that you will succeed as a result of the efforts, or not, of an uninterested third party!
Facilities
Location
Start date
Start date
Reviews
Subjects
- Ms Word
- Word
- IT
- Marketing
- Skills and Training
Course programme
Syllabus
The Key to Success
The Marketing Cycle
Marketing Plans
The Cost per Sale Formula
Business Generating Analysis
Target Customers
Market Segmentation
Unique Selling Proposition
The Marketing Mix
The Three M’s of Marketing
Product Life Cycle
Glossary of Marketing Terms
Study HoursThis is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 20 hrs.
Effective Marketing (Byte Size Skills Course)