Effective Planning of Media Campaigns
Short course
In Budapest (Hungary), London, Amman (Jordan) and 22 other venues
Description
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Type
Short course
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Location
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Class hours
20h
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Duration
5 Days
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Start date
Different dates available
Sustained media campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.
Fees: $4000 This includes training folders, course material, coffee breaks and Certificates.
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Reviews
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 6 years
Subjects
- Problem Solving
- Approach
- Design
- Planning
- Media
- Media and Journalism
Course programme
- To examine the range of media campaigns and the purposes that they can achieve.
- To develop a problem-solving approach to match media campaign strategy to business objectives.
- To plan media campaigns to meet need setting clear objectives with behavioral outcomes and measurable results.
- To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media.
- To learn how to evaluate media campaigns to demonstrate success to the business and to develop campaign methodology.
- The program emphasizes the following competencies:
- Problem solving methodology to match media campaigns to business objectives/priorities.
- Planning to cost, schedule, deliver and monitor campaign activities.
- Persuasive techniques to win support of top tier management for campaigns and convince other managers and staff to participate.
- Use of a wide range of channels and media to reach audiences in a way that will influence their behavior. This includes e-media.
- Effective evaluation techniques to measure the impact on audiences and to monitor changes in their behavior.
- Summarizing and reporting impact to the business to demonstrate contribution to achieving organizational objectives.
Effective Planning of Media Campaigns