Effective Writing Skills for Business

The written messages you put out to your customers, your staff, your colleagues and your suppliers are crucial to building your business reputation and creating harmonious relationships and goodwill. Yet many people who are able to present themselves powerfully in person feel less confident when faced with the task of putting their thoughts and ideas on paper or screen.

The improvements in technology present their own set of challenges.The speed with which we now send e-mails can carry a new set of risks. Often written at speed and sent in haste, we may sometimes communicate on screen with insufficient thought and preparation. In our haste our messages may cause confusion or even offence to the readers we are hoping to win over.

This one-day seminar will enable you to portray yourself as professional, friendly, considerate and capable in every business communication you write. Letters to customers, memos to staff, communications to suppliers, reports to the board – even messages to motivate and inspire. If you can’t be there in person, let your words on paper build goodwill for you – whether you are writing as an individual or on behalf of your organisation.

Key benefits

• Raise your personal and business profile by presenting yourself powerfully on paper or screen
• Sell yourself and your product more effectively in writing by understanding what your customers really want
• Turn difficult situations to your advantage by controlling the tone of your written message
• Write faster and more fluently – and abandon writer’s block for ever
• Gain the confidence to write as easily as you speak
• Know how to structure letters and memos for impact and lasting effect – and understand the barriers that may get in the way