Emarketing Award

Emarketing Award

eMarketing is increasingly playing a bigger role in an organisation’s marketing plan. Today, most businesses have a Web site presence and a large percentage of them have begun to see how important it is to integrate eMarketing into their Marketing Communications' plans. For many eMarketing is the driving force behind their marketing plans.

The Chartered Institute of Marketing’s eMarketing Award is the most recognised Internet Marketing qualification in the UK and more and more companies are realising the benefit of having their employees gain this qualification. Marketing Tom Media is pleased to be one of the CIM's Accredited Centres for delivery of this qualification.

Who is the eMarketing Award aimed at?
The eMarketing Award is ideal for those involved in marketing at any level, be it for businesses, organisations, educational establishments, charities or even local government. This course is also aimed is also aimed at IT professionals, PR staff and Owner/Directors of small businesses. If your business has a Web presence or is looking to gain one, the eMarketing Award will give you the knowledge and tools to help you succeed.

Course Outline
The eMarketing Award we deliver covers the core elements of the CIM syllabus. We look at both the strategic and tactical decisions that businesses have to make when developing their eMarketing plan. The key syllabus topics we cover are:

• Introduction to eMarketing
• ReMix
• eModels
• Understanding eCustomers
• eTools
• Web Site Design
• Web Site Traffic
• eCRM
• eBusiness
• eCustomers
• ePlanning

Our eMarketing course is quite unique in that it takes a close look at some of the key tools of Internet Marketing, such as Search Engine Optimisation, eMail Marketing and AdWords, and also explores some of the emerging trends such as the Long Tail, Blogging, Podcasting, On-line PR and Web 2.0.

Learning Outcomes
Candidates completing the course will have gained the following:

• A thorough understanding of the Internet Marketing landscape
• Knowledge on how to properly structure eMarketing plans
• An understanding of both popular and emerging tools available for Internet Marketing
• A recognised award in e-marketing from the world's largest organisation of marketing professionals
• A clear understanding of how to analyse the on-line competitive environment
• An insight into how other companies and organisations are successfully implementing eMarketing strategies

Why Learn with Marketing Tom Media?
The tutors at Marketing Tom Media have extensive experience of delivering the eMarketing Award. The head tutor, Alun John, has delivered the course to over 150 individuals from a wide range of industries and organisations. In addition, he has worked with a sizeable amount of candidates to help them gain their eMarketing dissertations.

One of the reasons for our success is due to the fact that we don’t just deliver courses but also work within the Internet Marketing industry – working on consultancy projects for a diverse range of clients. Our consultancy work covers Business Blogging, Project Management on Web site development, Google AdWords, Search Engine Optimisation and On-line PR to name but a few. Much of the knowledge we gain from our consultancy finds itself into practical examples on the course.

Teaching Method
The course offers a balance of lecture-style presentation, individual work, group work and online exercises. The course is held in a relaxed, informal setting which we believe facilitates better participation from students and allows them to explore the Internet Marketing strategies they will implement for their companies or organisations. Once the course is completed students are able to email us with their queries on the eMarketing dissertation and to discuss any of the material that we covered on the course.

Assessment
In order to achieve the eMarketing Award students are required to:

1. Complete a 4,000-word Internet Marketing report
2. Undertake a 60-minute online multiple choice test

Students need to achieve a pass-mark or higher in both to receive the award.

Length of Course
The course is taught over 4 days – generally speaking these are held over two consecutive weeks, so as not to inconvenience either students or employers too much.

Cost
The cost of the course is £795 (exc. VAT) and includes 4 days' tuition at our delivery centre on the outskirts of Cardiff. The cost includes:

• Welcome pack and course materials
• Full access to our online knowledge centre with useful documents and links
• Support from one of tutors to complete the assessment

There is also an assessment fee and membership fee payable to the Chartered Institute of Marketing. Currently it is £190 for non-members and £70 for CIM members.

The eMarketing Award Courses are run either monthly or bi-monthly throughout the year.