Engaging Customers in the 21st Century

Customer’s expectations have changed, the way they shop has changed and the way in which they communicate has changed. This means retailers have to change the way they do business in order to meet the changing expectations and behaviours of their customers. Today’s customers are looking for a shopping experience, in order to attract and retain customers retailers have to keep delivering this experience. Customers have many choices where to spend their money both in the physical retail world and the virtual world, creating an engaging experience in store and interacting with your customer can make a difference - it can make you stand out and drive customer loyalty. Customers now have greater expectation, and for retailers to be successful they not only have to deliver these expectations but exceed them. This workshop will look at optimising your business potential by helping you and your team engage with your customers in this changing retail environment. The session will cover: No formal entry requirements Interactive workshop – a mixture of discussion and practical delivery. This course can be delivered at different venues across the four counties. No formal assessment. Other retail and business courses.