Enterprise and Innovation

About the course

Are you looking for a business start-up course? Would you benefit from training to help you start a new business, or take a more entrepreneurial approach in your current role? This degree level module in enterprise and innovation is awarded by Plymouth University and takes 17 weeks to complete. This is an exciting course that includes the opportunity to plan the start of your own business as well as analysing the strategy and innovation of a range of businesses and the characteristics of entrepreneurs. It’s a great opportunity to look at your own business ideas and entrepreneurial traits in the context of creativity, enterprise, strategy, growth, innovation, harnessing modern technology such as social media to compete in global markets, and much more. You will also be able to consider your own predisposition to become an entrepreneur, or even an intrapreneur. You’ll use a range of strategic choices and tools to analyse the macro and micro environment, competitive rivalry, strategic capability, and the marketing context – analysing, testing and applying this to different organisations to draw conclusions and make recommendations for future strategies.