Entrepreneurship 101: Who is your customer? - Massachusetts Institute of Technology

Many seemingly great ideas and technologies come to a sudden halt in the face of one simple, inescapable question: "Who is your customer?" MIT has been asking its student entrepreneurs this question for many years – and with great success. The 25,600 companies started by MIT alumni generate $2 trillion in revenue and have created 3.3 million jobs. If MIT were a country, it would be the 11th largest economy in the world. Become a citizen of this 11th largest economy! Join MIT in your entrepreneurial journey as you discover your startups most essential resource – the customer. This is entrepreneurship – so don't expect a lecture. Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking. You will learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who and why will want to buy your product. Course assignments will be real-life exercises that will guide you through a series of concrete, practical, and effective steps that will help you make your idea very real. Prepare to have some fun, too! Students who receive a verified certificate in this course will be eligible a one-year membership to AWS Activate, which includes $500 in AWS Promotional Credit along with other perks.