Entrepreneurship & Innovation Management MSc

Master

In Guildford

£ 12,300 VAT inc.

Description

  • Type

    Master

  • Location

    Guildford

  • Duration

    1 Year

In our MSc Entrepreneurship & Innovation Management programme, you’ll develop skills and concepts in core modules while optional modules let you develop an individualised experience.

You’ll study concepts including ideation and opportunity recognition, which is related to the entrepreneurial mind-set; business modelling, which has become increasingly important in the digital economy; and digital marketing, which embeds crowdfunding.

In the second term, you’ll study product-market research and business planning, which you’ll apply in a project with start-up companies. You’ll also review innovation management, which looks at strategies of growth in large organisations.

We offer optional modules in both terms on topics such as Global Strategy, Marketing Analytics, and E-Business. If you have a science or mathematics foundation, modules in the Engineering faculty are available including artificial intelligence and the ‘internet of things’.

The final project can be either a business plan or consulting project and reflects your cumulative learning experience.

Facilities

Location

Start date

Guildford (Surrey)
See map
GU2 7XH

Start date

On request

About this course

Entrepreneurship and innovation management are essential for growth strategies in a world faced by technological disruption. This course will prepare you for these challenges and opportunities – whether in a large organisation, emerging-growth company or start-up.

We combine an academic foundation with practical experience to reinforce your skills. This may include an actual crowdfunding campaign or a project with companies in the SETSquared Partnership - Surrey, ranked number one university business incubator worldwide by UBI Global.

You can also tailor your individual experience through a choice of modules and final project, while benefitting from mentoring expertise to help you fulfil your career aspirations.

A minimum of a 2:2 UK honours degree or a recognised equivalent international qualification.

MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

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Reviews

Subjects

  • Entrepreneurship
  • Innovation
  • Marketing
  • Digital Marketing
  • Global
  • Project
  • Internet Banking
  • Internet Security
  • Innovation management
  • Marketing Segmentation
  • Marketing Communications
  • Marketing Analysis

Course programme

Year 1

Module title
  • DIGITAL MARKETING & SOCIAL MEDIA
  • ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
  • GLOBAL STRATEGY IMPLEMENTATION
  • IMAGE PROCESSING AND DEEP LEARNING
  • INTERNET OF THINGS
  • MARKETING
  • NEW BUSINESS VENTURING
  • OPERATIONS MANAGEMENT AND DIGITAL SERVICES
  • ACCOUNTING & FINANCE FOR BUSINESS
  • DIGITAL PROJECT DEVELOPMENT
  • E-BUSINESS
  • ENTREPRENEURSHIP FINAL PROJECT
  • GLOBAL STRATEGY
  • INNOVATION MANAGEMENT
  • INTRODUCTION TO MARKETING ANALYTICS
  • MEDIACASTING
  • MOBILE APPLICATIONS AND WEB SERVICES
Optional modules for Year 1 (full-time) - FHEQ Level 7
  • Choose 1 optional modules in first term
  • Choose 1 optional modules in second term

Additional information

Overseas fees - £19,000

Entrepreneurship & Innovation Management MSc

£ 12,300 VAT inc.