Entrepreneurship & Innovation Management MSc
Master
In Guildford
Description
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Type
Master
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Location
Guildford
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Duration
1 Year
In our MSc Entrepreneurship & Innovation Management programme, you’ll develop skills and concepts in core modules while optional modules let you develop an individualised experience.
You’ll study concepts including ideation and opportunity recognition, which is related to the entrepreneurial mind-set; business modelling, which has become increasingly important in the digital economy; and digital marketing, which embeds crowdfunding.
In the second term, you’ll study product-market research and business planning, which you’ll apply in a project with start-up companies. You’ll also review innovation management, which looks at strategies of growth in large organisations.
We offer optional modules in both terms on topics such as Global Strategy, Marketing Analytics, and E-Business. If you have a science or mathematics foundation, modules in the Engineering faculty are available including artificial intelligence and the ‘internet of things’.
The final project can be either a business plan or consulting project and reflects your cumulative learning experience.
Facilities
Location
Start date
Start date
About this course
Entrepreneurship and innovation management are essential for growth strategies in a world faced by technological disruption. This course will prepare you for these challenges and opportunities – whether in a large organisation, emerging-growth company or start-up.
We combine an academic foundation with practical experience to reinforce your skills. This may include an actual crowdfunding campaign or a project with companies in the SETSquared Partnership - Surrey, ranked number one university business incubator worldwide by UBI Global.
You can also tailor your individual experience through a choice of modules and final project, while benefitting from mentoring expertise to help you fulfil your career aspirations.
A minimum of a 2:2 UK honours degree or a recognised equivalent international qualification.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Reviews
Subjects
- Entrepreneurship
- Innovation
- Marketing
- Digital Marketing
- Global
- Project
- Internet Banking
- Internet Security
- Innovation management
- Marketing Segmentation
- Marketing Communications
- Marketing Analysis
Course programme
Module title
- DIGITAL MARKETING & SOCIAL MEDIA
- ENTREPRENEURSHIP AND THE DIGITAL ECONOMY
- GLOBAL STRATEGY IMPLEMENTATION
- IMAGE PROCESSING AND DEEP LEARNING
- INTERNET OF THINGS
- MARKETING
- NEW BUSINESS VENTURING
- OPERATIONS MANAGEMENT AND DIGITAL SERVICES
- ACCOUNTING & FINANCE FOR BUSINESS
- DIGITAL PROJECT DEVELOPMENT
- E-BUSINESS
- ENTREPRENEURSHIP FINAL PROJECT
- GLOBAL STRATEGY
- INNOVATION MANAGEMENT
- INTRODUCTION TO MARKETING ANALYTICS
- MEDIACASTING
- MOBILE APPLICATIONS AND WEB SERVICES
- Choose 1 optional modules in first term
- Choose 1 optional modules in second term
Additional information
Entrepreneurship & Innovation Management MSc