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English courses / USD

Advanced Diploma in Branding Management

Regular Price: $421

Special Price: $38

  • 21h - Flexible
  • 2 students have purchased
  • Express
Centre
John Academy
Town
London
Address
71-75 Shelton Street, Covent Garden, London WC2H 9JQ WC2H 9JQ See in Google maps
Contact
info@johnacademy.co.uk
https://www.johnacademy.co.uk/
Map
Description

Benefits

  • Easy to follow
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.

Details

In today’s marketing world, it is critical to have the capacity to hone your advertising knowledge in brand building and management, through both digital and online promoting and also advertising and promotions. This program introduces you to the basics of branding and equips you with learning and skills in creating brand techniques and managing brands in a multi-social market environment. It additionally sets you up for advanced education at degree level and professional success in brand management in a competitive market environment.

COURSE CURRICULUM

Business Branding

  • Defining Branding
  • What Are You All About?
  • Creating a Mission
  • Creating a Vision of the Future
  • Positioning Your Brand
  • Developing Your Style
  • Developing a Brand Name and Slogan
  • Creating a Visual Identity
  • Living Your Brand
  • Connecting with Customers
  • Launching Your Brand
  • Taking Your Brand’s Pulse
  • Performing a SWOT Analysis
  • Measuring Brand Health with a Balanced Scorecard
  • Middleton’s Brand Matrix
  • Interpreting Evaluation Results
  • Keeping the Brand Alive
  • Going Beyond the Brand

Branding Management

  • Introduction
  • Expand the Brand
  • Contract the Brand
  • Is Publicity a Good Thing
  • Way to Advertise the Brand
  • Be Authentic
  • Its not all about Quality
  • Category over Brand
  • The Importance of a Brand Name
  • Keep it Simple
  • Don’t be a Stuck Up Brand
  • A Second Thought on Naming
  • Should Product Name and Company Name be the Same?
  • Beware of Subbranding
  • Can You Ever Extend the Brand?
  • The Importance of the Logo
  • The Importance of Color
  • Think Globally
  • Branding and the Internet
  • Naming and the Internet
  • Globalization and the Internet
  • Conclusion

Social Media Branding

  • Defining the Terms
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Creating Brand-Focused Messages
  • Developing a Communication Strategy

Conditions

Thanks to this offer, valid exclusively for one person, you will obtain an Advanced Diploma in Branding Management.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@johnacademy.co.uk. The training provider will then give you access to the course.

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