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English courses / USD

Business Pricing Strategies

Regular Price: $168

Special Price: $41

  • 30h - 60 Days
  • 2 students have purchased
  • Express
International Open Academy
Floor 1, Filmbase, Curved St., Dublin 2, Ireland 2 See in Google maps


  • Easy to follow
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.


One of the most difficult parts of starting up a business is deciding how much to charge consumers for your product or service. The challenge of this comes from the delicate process of avoiding business failure. To make money on a startup business, the owner must generate enough revenue to not only cover the costs of running the business but also to bring in a surplus, which is the business’s profit. No one starts a business to break even! Charging too much or too little causes the product or service to become uncompetitive in the market, and will likely determine whether or not the startup business will fail. Charge too much and the target market may seek out more cost effective options. Charge too little and the business may not be able to net any profits from sales. Because of this, choosing an initial price point is a decision that plagues many starting business owners.

Module 1 : Considerations to Make When Pricing a Product
1.1 Costs, Profits, and Pricing: How are they Connected?
1.2 When to Should Set the Price Point
1.3 When to Review the Price Point
1.4 Value Based Pricing
1.5 The Relationship between Product and Price

Module 2 : Pricing your Product
2.1 Market Research for Products
2.2 Cost Plus Pricing
2.3 Demand Pricing
2.4 Markup Pricing
2.5 Profit Margin and Future Planning

Module 3 : Pricing your Service
3.1 Market Research for Services
3.2 Determining Hourly Rates
3.3 Determining Contract Rates
3.4 Perceived Value vs. Profit Margin

Module 4 : Making Pricing Adjustments
4.1 How to Analyze Sales Trends
4.2 When to Make Adjustments to Price Points (and when not to)
4.3  Promotions vs. Price Adjustments
4.4 Increasing Price Graciously

Module 5 : Continuing Practices for Price
5.1 Ongoing Market Research
5.2 Maintaining a Profit Analysis System
5.3 Monitoring your Market’s Future


Thanks to this offer, valid exclusively for one person, you will obtain a Business Pricing Strategies Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@internationalopenacademy.com. The training provider will then give you access to the course.

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