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Certificate in Marketing Management

Regular Price: 440€

Special Price: 191€

  • 100h - 6 Months
  • 2 students have purchased
  • Express
Centre
Global Management Academy
Town
Belfast City
Address
City East, 68-72 Newtownards Road, Belfast BT4 1GW See in Google maps
Contact
jamesj@globalmanagementacademy.co.uk
www.globalmanagementacademy.co.uk
Map
Description
LEARNING FOR MANAGERS EVERYWHERE Global Management Academy is a leading provider of business and management skills training delivered over the internet. Global Management Academy is based in the United Kingdom, with branches in Australia and the Far East. INTERNATIONALLY RECOGNIZED QUALIFICATIONS Global Management Academy is an Approved Center for the delivery of Qualification Programs from the Institute of Leadership and Management (the ILM), Europe's largest Management Awards body. All Global courses are recognized as ILM equivalencies. MANAGEMENT LEARNING THAT REALLY MATTERS Global courses focus on the knowledge and skills managers really need, to lead and control their business units and teams: Managing People Leadership Management Communication Skills Managing the Business Marketing and Business Planning Personal Effectiveness Skills BUSY MANAGERS NEED FLEXIBILITY At Global, we recognize that business managers are incredibly busy, and need training which is solution focused, flexible, and affordable. We also want you to enjoy learning, and to be able to retain, and apply the new knowledge directly to your work and to your career. Our Mission is to bring high value training, packed with practical (downloadable) learning manuals, workbooks and business and management articles to managers everywhere. TRUSTED BUSINESS AND MANAGEMENT EXPERTISE The heart of Global Management Academy is Business. We know business, and we are passionate about helping business grow. Therefore, all Global Management courses are delivered online, but supported by Coaches who understand business; all of whom have either owned, or managed businesses themselves. GLOBAL SMALL BUSINESS PROGRAM The Global Small Business Program is highly popular with entrepreneurs from the start-up through growth stages of their businesses, providing practical and affordable guidance and resources in: Getting Started in Business Marketing and Sales Management Customer Service and Quality Management VALUE IN E-LEARNING We break through the conventional industry value model. At Global, you will have access high quality learning for a fraction of the price of conventional training. All Global courses have: Virtual Tutors Online presentations and learning activities Online Self-assessments Online Quizzes Video training Comprehensive downloadable manuals Additional articles, MSExcel workbooks, and templates Dedicated coach support throughout your course

Benefits

  • Easy to follow
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.

Details

The Global CERTIFICATE IN MARKETING MANAGEMENT is an intensive suite of 5 courses, designed to enable experienced supervisors and managers develop the knowledge with which to develop the marketing strategy for the business, and lead a marketing campaign for the business.

PROGRAM CONTENT

The courses in this program include:

COURSE 1: FOUNDATIONS IN MARKETING
  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Know your Products and Services
  • Unit 4: Know your Customers
  • Unit 5: Segmentation
  • Unit 6: Know your Competition
  • Unit 7: Marketing Strategy and your Business
  • Unit 8: The Marketing Mix
  • Unit 9: Pricing Strategy
  • Unit 10: Place Strategy
  • Unit 11: Promoting your Business
  • Unit 12: Pulling it Together
COURSE 2: MARKET ASSESSMENT
  • Unit 1: Getting Started
  • Unit 2: Business Environment Analysis
  • Unit 3: Competitive Forces Analysis
  • Unit 4: Competitor Analysis
  • Unit 5: SWOT ANALYSIS
  • Unit 6: Quantitative Analysis
  • Unit 7: Knowing your Customers
  • Unit 8: Customer Segmentation
  • Unit 9: Customer Profitability Analysis
  • Unit 10: Pulling it Together
  • Unit 11: Wrapping-up
COURSE 3: DEVELOP A MARKETING PLAN
  • Unit 1: Getting Started
  • Unit 2: Marketing Plan Format
  • Unit 3: Situation Analysis
  • Unit 4: Products and Services
  • Unit 5: Marketing Strategy
  • Unit 6: Sales Target
  • Unit 7: Marketing Budget
  • Unit 8: Marketing Management
  • Unit 9: Writing the Executive Summary
  • Unit 10: Wrapping Up
COURSE 4: PROMOTING THE BUSINESS
  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: Applying the Marketing Mix
  • Unit 4: Promoting your Business
  • Unit 5: Developing a Corporate Image
  • Unit 6: Advertising
  • Unit 7: Branding
  • Unit 8: Developing Promotional Materials
  • Unit 9: Direct Mailing
  • Unit 10: Email Marketing
  • Unit 11: Planning the promotional Campaign
  • Unit 12: Wrapping-up
COURSE 5: CUSTOMER RELATIONS MANAGEMENT
  • Unit 1: Getting Started
  • Unit 2: The Importance of Customer Loyalty
  • Unit 3: The Customer Focused Busienss
  • Unit 4: CRM and Marketing
  • Unit 5: CRM and Sales
  • Unit 6: Key Account Management
  • Unit 7: CRM and Customer Service
  • Unit 8: The Supply Chain and CRM
  • Unit 9: ERP Systems and CRM
  • Unit 10: Selecting and using a CRM System
  • Unit 11: Wrapping-up

Conditions

Thanks to this offer, valid exclusively for one person, you will obtain a Certificate in Marketing Management.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to sales@globalmanagementacademy.com. The training provider will then give you access to the course.

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