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Digital Marketing Online Diploma - Accredited - NUS Card Eligible

Regular Price: 337€

Special Price: 44€

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Centre
New Skills Academy
Town
Hertford
Address
Ability Business Centre Ware Herts SG12 9LH See in Google maps
Contact
support@newskillsacademy.co.uk
http://newskillsacademy.co.uk/
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Description
GAINING QUALIFICATIONS HAS NEVER BEEN SO EASY WITH NEW SKILLS ACADEMY New Skills Academy are dedicated to delivering affordable and comprehensive online courses which have all been accredited by IVCAS so you are guaranteed quality course material with in-depth learning. Why You Should Train With New Skills Academy: Discounts of up to 90% for all Hotcourses students - we believe in providing online learning to everyone and are committed to the most cost effective training -Wide range of courses -Comprehensive, yet easy to understand syllabus -Our online courses enable you to study anywhere -Go at your own pace – no time limits -Gain a verifiable qualification ACCREDITED by IVCAS & CPD -Improve your career prospects -Tutor support via email and our forums

Benefits

  • The course can be completed anywhere with an internet connection
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish.

Details

Digital Marketing Diploma - CPD & IVCAS accredited

Our Digital Marketing Diploma follows on from our best selling courses in Marketing and Social Media and has been accredited by CPD & IVCAS.

Have you ever wondered what is behind all of those online advertisements that seem to be popping up on our screens? Or perhaps, you have questioned whether there is a viable career behind such efforts. Digital Marketing is one of the fastest growing industries today.

This course has been designed to show you the various processes of an ever-expanding industry, by covering the most relevant topics within the realm of online advertising. Set through a series of 10 modules, this course aims to teach you the basics of digital marketing, while explaining key concepts, from the various platforms and methods of online marketing, to its rules and regulations.

Introduction to the Digital Marketing Course

Using an online platform, this course on digital marketing can be completed anywhere you are, further proving the power of the digital age. The course modules will take you through a range of concepts, which will help you to understand how the industry works, while also enabling you to put these theories into action.

Each module has been designed to build off the previous one, making it easy to follow and develop your understanding of the material. By the end of the course, you will have a working knowledge of concepts such as search engine optimization (SEO), web analytics, and a number of other online marketing strategies. It will also introduce digital marketing on the whole, which aims to give you a full overview of the industry, before delving into each module. Aside from just the theoretical aspects of digital marketing, each module includes activities which test your understanding of the course material, while also allowing you to think critically about each concept.

**We have now partnered with NUS so once you've purchased your course you are eligible by...

What you will learn

Over the duration of this course a number of topics will be looked at, which will provide you with a comprehensive understanding of digital marketing. This course will cover the following topics, which will include a breakdown of the basic concepts, as well as how each functions within the overarching theme of digital marketing:

Search Engine Optimisation (SEO) and Marketing (SEM)
Pay-per-click advertising
Digital display advertising
Website development
Email and mobile marketing
Social media marketing
Online public relations
Web analytics
How to plan a digital marketing campaign
Benefits of the course

There are a number of benefits, which include:

A comprehensive, easy-to-understand look at the topics concerning digital marketing
Material focused on the UK, while also touching on global aspects
End of module activities and a final test which are designed to expand your overall understanding and put what you’ve learned into action
Can be completed anywhere with an internet connection.
Gaining relevant knowledge about an ever-growing industry, which will provide you with practical skills for the workforce.

Course Modules/Lessons

Module 1: Introduction to Digital Marketing

The definition of digital marketing
The benefits of using digital marketing
The latest trends in digital marketing
An overview of the types of digital marketing used today
Module 2: Search Engines, Search Engine Optimisation (SEO) and Marketing (SEM)

What a search engine is and how they work
A general understanding of search engine optimisation
The benefits and weaknesses of using search engine optimisation
About search engine marketing and how it can be used
Module 3: Websites and Web Design

Website basics, the differences between websites, pages and servers
The different types of websites
How websites can be used as a means of digital marketing
About how to create a website, including content, structure and design
Module 4: Digital Display Advertising

An overview of digital display advertising
The formats used in digital display advertising
The pros and cons of its use
How to implement successful campaigns
Module 5: Email and Mobile Marketing

The basics behind email and mobile marketing, including the types of each, as well as how they work
About the legal considerations, with a focus on those applying to the UK
The pros and cons of both marketing practices
Some of the best strategies used to employ these types of initiatives
Module 6: Social Media Marketing

The differences between social media, networking, and marketing
How social media marketing works
The differences between the two social media strategies: passive and active
About the various platforms of social media and the demographics that engage with each
Module 7: Online Public Relations

The differences between traditional and online public relations
The four elements of online public relations
About the various tools used for employing these strategies
The four phases of online public relations
Module 8: Web Analytics

The definition of web analytics and how it differs from website stats
The two categories of web analytics: off-site and on-site
The types and processes of web analytics
How web analytics can be used within an online marketing strategy
Module 9: Planning a Digital Marketing Campaign

The difference between a digital marketing strategy and a digital marketing campaign
How to develop the marketing objectives
The importance of looking at past data
About identifying a target market: quantitative and qualitative approaches
Module 10 : Digital Marketing Regulations

About the two regulating bodies in the UK
The three current regulations concerning digital marketing in the UK
How data protection is handled in a number of countries around the world
The various regulations that handle unsolicited communications in countries such as Australia, Canada, the European Union, and the United States

Conditions

Thanks to this offer, valid exclusively for one person, you will obtain a Digital Marketing Online Diploma - Accredited - NUS Card Eligible.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to support@newskillsacademy.co.uk. The training provider will then give you access to the course.

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