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Diploma in Digital Marketing - Online Course

Regular Price: 445€

Special Price: 22€

Registration open

  • 8h - 4 Weeks
  • 171 students have purchased
  • Matrícula online
Shaw Academy
Block P4B, Enterprise Plaza, Eastpoint Business Park, Dublin 3, 3 See in Google maps
Our mission is simple, to educate everyone, everywhere. We believe that everyone in the world, regardless of their demographic or socio-economic background, should have the opportunity to join us and learn from the very best professionals in their field, from anywhere, at any time, in an affordable, accessible and convenient manner. We change people’s lives by making the highest quality, personalised education accessible to all. We call this, educating 1-2-1-2 many. Our focus is on live education because it is interactive, engaging, always evolving and most importantly, better for learning. You learn more by attending live because you’re actively participating in the lesson and you receive answers to your questions there and then. Our education evolves far faster than anything else because it is live. We constantly refine and improve our courses, in real time, so the webinars you attend today will give you the most up to date, relevant and best learning experience on the planet. This is our EdTech Revolution. Every single live webinar is critically assessed to ensure that your engagement and learning outcomes break new records every time.


  • Easy to follow
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.


Do you think the digital, online world is going to continue to grow? Do you think more people will spend more funds online? Do you want to be involved personally or professionally? Then this programme is aimed at you and all who appreciate one simple fact, that the digital world will continue to grow and create opportunities for all of those willing to learn today. This course equips the user with the skills they need to generate revenues online. Register now to learn the skills you need to succeed.

  • LESSON 1 - 

    Online Fundamentals - The Start of Your Success

    Tuesday, March 7, 2017, 7:00 PM

    To kick start the course, we examine a case study of a successful online business and we will show you exactly how to do the same. You will understand lead generation, how to build your customer database and we will show you how to generate conversions, so you can enjoy real profit and success from the start.

  • LESSON 2 - 

    Target Audience - Who is Your Customer

    Thursday, March 9, 2017, 7:00 PM

    Do you know exactly who your customer is? Do you know how much it costs you to acquire that customer? Do you understand how much each customer is worth to you? First and foremost, it is essential that you understand this. In this lesson, you will learn the basics of unit economics and profitable trading.

  • LESSON 3 - 

    Google PPC & SEO - Acquiring the Right Leads for Less

    Tuesday, March 14, 2017, 7:00 PM

    PPC allows you to bid on particular words relating to your offering. What counts isn’t so much the bidding, but rather, the tracking. You will learn how to bid for keywords and track your success. Have you ever wanted to know how to be found when a customer searches for you? In this lesson, you will gain the skills to be found by the customer, both organically and paid.

  • LESSON 4 - 

    Affiliate Marketing - Developing Strategic Partnerships Online

    Thursday, March 16, 2017, 7:00 PM

    Affiliate Marketing when approached with a compelling proposition can be incredibly successful and can allow for incredible growth without the need for upfront marketing spends. In this lesson, we will show you how to fully optimise these powerful symbiotic online relationships. We will show you how to generate leads in large numbers and turn them into paying customers.

  • LESSON 5 - 

    Facebook - Targeted Advertising for Lead Generation

    Tuesday, March 21, 2017, 7:00 PM

    Do you want to understand how to get and keep the right customers? In this lesson, we are going to show you how to target your audience for lead generation. You will learn how to create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes.

  • LESSON 6 - 

    Sales Funnel - Nurturing Your Leads

    Thursday, March 23, 2017, 7:00 PM

    Getting traffic and subsequent leads is great but what then? You need to understand your sales funnel. Do you know what percentage of customers you lose on each stage of your sales funnel? One of the biggest mistakes any business can make is to focus too much energy and resources on segments who simply will not buy. Once you find the right audience you must then focus on showing them the problem you solve efficiently. This is where nurturing comes to the fore. Here you will be shown how to build trust, add value and monetise/convert your user base in a fun and exciting way.

  • LESSON 7 - 

    Data Driven Marketing and Sales - Maximum Return

    Tuesday, March 28, 2017, 7:00 PM

    In this lesson, you will gain the skills to gather data and understand how to use data to drive sales forward. Every success we have needs to be measured with data. There is a lot to understand with digital marketing but the good news is, numbers don't lie. Understand how to easily and effectively manage your most crucial data will be the key to your success.

  • LESSON 8 - 

    Strategy – Retention and Recurring Revenue

    Thursday, March 30, 2017, 7:00 PM

    In digital marketing it is absolutely crucial that you have a clear and concise strategy. In this lesson, we will show you how to put it all together. Our focus will then shift to your post sales cycle and how to keep the customer coming back again and again. The customer becomes really profitable, when they stay with you for weeks, months and years. They will only do so, as long as you do a brilliant job.


Thanks to this offer, valid exclusively for one person, you will obtain a Diploma in Digital Marketing - Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to niamh@shawacademy.com. The training provider will then give you access to the course.

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