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Diploma in Psychology of Sales - Online Course

Regular Price: 445€

Special Price: 22€

Registration open

  • 8h - 4 Weeks
  • 4 students have purchased
  • Matrícula online
Shaw Academy
Block P4B, Enterprise Plaza, Eastpoint Business Park, Dublin 3, 3 See in Google maps
Our mission is simple, to educate everyone, everywhere. We believe that everyone in the world, regardless of their demographic or socio-economic background, should have the opportunity to join us and learn from the very best professionals in their field, from anywhere, at any time, in an affordable, accessible and convenient manner. We change people’s lives by making the highest quality, personalised education accessible to all. We call this, educating 1-2-1-2 many. Our focus is on live education because it is interactive, engaging, always evolving and most importantly, better for learning. You learn more by attending live because you’re actively participating in the lesson and you receive answers to your questions there and then. Our education evolves far faster than anything else because it is live. We constantly refine and improve our courses, in real time, so the webinars you attend today will give you the most up to date, relevant and best learning experience on the planet. This is our EdTech Revolution. Every single live webinar is critically assessed to ensure that your engagement and learning outcomes break new records every time.


  • Easy to follow
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.


The Diploma in Psychology of Sales offers the opportunity to utilise your talents to present yourself effectively and confidently within your daily environment. More than simply a requirement for those looking to sharpen their sales skills, it is also essential viewing for those who wish to express themselves in a more confident and forthright manner. This programme of study allows individuals to take control of how they are perceived from the outside world in a practical, efficient manner with one to one support and guidance provided throughout.

  • LESSON 1 - 

    Persuasion for Sales

    We do not refer to sales pitches’ orsales presentations’ - it is a sales conversation. The reason for this is that we need to understand the customers overall point of view. Here we learn to make this happen through persuasion.

  • LESSON 2 - 

    Rapport 1

    This aspect of the course delves into the various levels of rapport needed to close a sale. It’s not about manipulation but about taking a genuine interest in the customer. The instructor demonstrates the importance of pacing before leading as well as how to calibrate a sales conversation, proving instrumental in closing the sale.

  • LESSON 3 - 

    Rapport 2

    This section focuses on the idea that `we cannot not communicate’. Everything the customer does no matter how seemingly insignificant, conveys information that can be useful in a sales conversation. This module highlights what exactly students should be looking out for as communication is not limited to verbal responses but also body language and physiology.

  • LESSON 4 - 

    The 6 Principles of Persuasion

    This lesson is fundamental to success in sales, as persuasion is key in moving a person to a position they don’t currently hold. It teaches students careful preparation, the proper framing of arguments, the presentation of relevant supporting evidence and an effort to find the correct emotional match with the audience.

  • LESSON 5 - 

    Your Tools

    Here we provide students with an opportunity to decide what they want to achieve. It involves examining their current position and determining where they would like to see themselves. The instructor also provides students with techniques to enhance `story creation’. These aid in increasing the authenticity of the student’s sales pitch and, when implemented correctly, build trust and rapport with the customer.

  • LESSON 6 - 

    Asking Questions

    We all know listening is a crucial quality for success in sales, yet it remains one of the most common pitfalls of salespeople today. The instructor reveals the essential techniques required to not just listen, but to hear. The focal point of this module is one that sales students cannot afford to miss: miscommunication means missed sales.


Thanks to this offer, valid exclusively for one person, you will obtain a Diploma in Psychology of Sales - Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to niamh@shawacademy.com. The training provider will then give you access to the course.

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