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English courses / USD

Google Adwords

$131

  • 120h - Flexible
  • 2 students have purchased
  • Express
Centre
Business Consort - Digital & Social Media Academy
Town
Wilmslow
Address
Suite 12 Wilmslow House, Grove Way, Water Lane, SK9 5AG See in Google maps
Contact
amy@digitalandsocialmediaacademy.com
http://www.digitalandsocialmediaacademy.com/
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Description
Business Consort aim to provide the ultimate resource for those wishing to learn, keep up to date & extend their knowledge in the social and digital marketing arena. We provide online digital marketing and social media courses as well as face-to-face training in London or Manchester, covering all topics associated with internet, social media & digital marketing. We offer the CIM diploma in Digital Marketing which is the most sought after professional and academic qualification by employers. We are a Chartered Institute of Marketing study centre and have received numerous commendations for our outstanding results achieved by students. Our courses have been designed for those wanting to work in marketing or professionals who want a specialist knowledge & understanding of what digital marketing is, how it relates to the marketing industry & turn that knowledge into successful marketing strategies. Our bespoke training has fast become one of our most popular offerings as we tailor make strategy and training sessions spanning either a half or full day that are perfectly aligned to each businesses goals.

Benefits

  • AdWords training materials include a student workbook that makes a great reference tool for learners
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.

Details

The online Google Adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

The online Google adwords course is designed to teach you techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

120 minutes – 24/7 access to your coursesBUY NOW & Start learning straight away!

The Online Google AdWords training course is designed to teach you basic techniques for setting up and understanding how to work with Google AdWords and pay per click (PPC) advertising.

In this online training course, participants will learn how Google AdWords work, what PPC means, the importance of correctly setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Participants can immediately apply what they learned and get started with their own AdWords campaign.

AdWords training materials include a student workbook that makes a great reference tool for learners,

Start designing your own AdWords campaign today!

Course OutlineSession One: Course Overview

Session Two: Understanding AdWords Lingo

  • First Up, SEO
  • AdWords Defined
  • How PPC Works

Session Three: Creating an AdWords Strategy

  • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Session Four: Creating a PPC Campaign

  • Setting Your PPC Budget
  • The Quality Score

Session Five: Designing Your Ads

  • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

Session Six: Looking at Success

  • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help

Conditions

Thanks to this offer, valid exclusively for one person, you will obtain a Google Adwords course certificate.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to amy@digitalandsocialmediaacademy.com. The training provider will then give you access to the course.

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