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English courses / USD

Level 3 Diploma in Marketing

Regular Price: $329

Special Price: $32

  • Flexible
  • 2 students have purchased
  • Express
John Academy
71-75 Shelton Street, Covent Garden, London WC2H 9JQ WC2H 9JQ See in Google maps


  • 24/7 student support via email
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.


Marketing skills can be acquired through formal education and experience. This could be enhanced through training that this course offers. In this course you will be learning how to define your market and know what marketing scheme should you practice. Then you will also know how the effective ways of communicating to your customers, an important skill of a good marketer. Furthermore, you will learn how to create marketing goals and strategies suited for your business. You will also learn how to distinguish common marketing mistakes then learn how to avoid and solve them.

Module One: Getting Started

  • Workshop Objectives

Module Two: What is Marketing?

  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study

Module Three: Common Marketing Types (I)

  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study

Module Four: Common Marketing Types (II)

  • Guerrilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study

Module Five: The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place
  • Case Study

Module Six: Communicating the Right Way

  • The Marketing Pitch
  • Sell Value, Not the Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study

Module Seven: Customer Communications

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  • Case Study

Module Eight: Marketing Goals

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Inform and Educate
  • Case Study

Module Nine: The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action
  • Case Study

Module Ten: Marketing Mistakes (I)

  • Not Taking Social Media Seriously
  • Not Having a USP
  • Cross-Cultural and International Translations
  • Not Building a Relationship
  • Case Study

Module Eleven: Marketing Mistakes (II)

  • Not Having a Plan
  • Aiming at Everyone
  • Not Tracking Metrics
  • Not Listening to Your Customers
  • Case Study

Module Twelve: Wrapping Up

  • Words from the Wise
  • Lessons Learned


Thanks to this offer, valid exclusively for one person, you will obtain a Level 3 Diploma in Marketing.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@johnacademy.co.uk. The training provider will then give you access to the course.

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