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English courses / USD

Market Your Business

Regular Price: $395

Special Price: $39

  • 50h - 60 Days
  • 2 students have purchased
  • Express
Centre
International Open Academy
Town
Dublin
Address
Floor 1, Filmbase, Curved St., Dublin 2, Ireland 2 See in Google maps
Contact
sales@internationalopenacademy.com
http://internationalopenacademy.com/
Map
Description

Benefits

  • Assitance by email, phone and 24/7 Help Centre
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.

Details

Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand your business with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.



We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.



Module 1: Marketing

What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
Segmentation
Positioning
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels


Module 2: Your marketing plan

Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan


Module 3: Low cost marketing techniques

Business image
Increase your visibility in your community
Referrals
Build a mailing list
Business networking


Module 4: Developing your brand

Brand identity
Differentiate
Brand name and logo
Building your brand personality
How?
Believe in your brand and your customers will too


Module 5: Your website

Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimisation, SEO
Website analytics
Benefits of blogging


Module 6: Social media and online marketing

What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Facebook
LinkedIn
Google + Business
Twitter
Blog
YouTube
Pinterest
Skype
Email marketing


Module 7: Public relations and advertising

Look for PR opportunities
Brainstorming
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas
Advertising


Module 8: Sales

Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online

Conditions

Thanks to this offer, valid exclusively for one person, you will obtain a Market Your Business Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@internationalopenacademy.com. The training provider will then give you access to the course.

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