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English courses / USD

Market Your Business

Regular Price: $395

Special Price: $39

  • 50h - 60 Days
  • 2 students have purchased
  • Express
International Open Academy
Floor 1, Filmbase, Curved St., Dublin 2, Ireland 2 See in Google maps


  • Assitance by email, phone and 24/7 Help Centre
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.


Marketing is a broad term, encompassing many tools, strategies and approaches. Public relations, advertising, networking and sales all fall under the marketing umbrella. Approaching the promotion of your brand your business with a clear, precisely targeted marketing strategy is what you need to ensure success. It’s essential that before you start any promotion, you have a good grounding in the theory and principles of marketing and also how you can best apply them to your business.

We’ve specifically designed this marketing course with you and your kind of business idea in mind. In this comprehensive Marketing Course, we’ve taken the marketing principles introduced in our Starting Your Business Course and expanded and added to them. Throughout the course, we’ll teach you the essential elements to your marketing strategy and put a lot of emphasis on how to use the most up to date online marketing tools so you know how to keep the advantage over your competition.

Module 1: Marketing

What is marketing?
Customers needs and wants
Marketing research
Market research: what to look at and where to find it
The 4 Ps – Product, Price, Place, Promotion
Three more Ps – People, Process, Physical environment
Product development
Pricing strategy
Credit and payment terms
Promotion channels

Module 2: Your marketing plan

Why have a marketing plan?
Essential components for a marketing plan
Sample marketing plan

Module 3: Low cost marketing techniques

Business image
Increase your visibility in your community
Build a mailing list
Business networking

Module 4: Developing your brand

Brand identity
Brand name and logo
Building your brand personality
Believe in your brand and your customers will too

Module 5: Your website

Why do you need a website?
Setting up a website
Creating good content
The copy
Search engine optimisation, SEO
Website analytics
Benefits of blogging

Module 6: Social media and online marketing

What is online marketing?
The power of social media
Rules of engagement
Prepare a social media marketing plan
Manage your online presence
How to be likeable on social media
A picture is worth a thousand words
Google + Business
Email marketing

Module 7: Public relations and advertising

Look for PR opportunities
Writing an effective press release
Radio/Press interview
Generate newsworthy ideas

Module 8: Sales

Sales campaigns
Your sales pitch
Lead generation
Pay per click advertising (PPC) and selling online


Thanks to this offer, valid exclusively for one person, you will obtain a Market Your Business Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@internationalopenacademy.com. The training provider will then give you access to the course.

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