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English courses / EUR

PR Public Relations

Regular Price: 135€

Special Price: 20€

  • 30h - 60 Days
  • 2 students have purchased
  • Express
Centre
International Open Academy
Town
Dublin
Address
Floor 1, Filmbase, Curved St., Dublin 2, Ireland 2 See in Google maps
Contact
simon@internationalopenacademy.com
http://internationalopenacademy.com/
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Description

Benefits

  • Easy to follow
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.

Details

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience. This course offers invaluable skills and strategies that will give you an advantage in the fast paced world of media and public relations.

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in depth knowledge of PR, you will have everything you need to get your story in front of the cameras.

Real world experience from real world specialists

This course combines all the experience of established PR specialists to give you what you need to have a solid foundation in public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news. The

Modules include the most essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

Become the face of the future of public relations. Get started on the Public relations course today

Course Programme


Module 1: PR 101: Public Relations and Human Relations
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists

Module 2: Creating a PR Strategy
  • What a PR Strategy Is & Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results

Module 3: PR Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar

Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos

Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

Conditions

Thanks to this offer, valid exclusively for one person, you will obtain a PR Public Relations Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@internationalopenacademy.com. The training provider will then give you access to the course.

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