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Practitioners Approach To Digital Marketing


  • Flexible
  • 2 students have purchased
  • Express
Rapid Skillz
New Delhi
8/30 First Floor, Tilak Nagar 110018 See in Google maps
Rapidskillz.com is a marketplace for top online courses which offers learning opportunities not only to prospective learners looking for online management courses, online finance courses, online business development courses etc., but also to the high tech subject experts of varied domains and other E Learning companies from all over the world. Our portal gives exposure to both the students and teachers. The online certifications are easily accessible and have the combinations of effective innovative methods such as online trainings, recorded video and animated lectures. The certifications are centered round today’s business demands and industry specific strategies. They are implemented through internet marketing best practices and equip students with a wealth of practical experience and cutting edge thinking.


  • Advanced online learning platform
  • Make your own study schedule and take advantage of online tutoring hours
  • Obtain a certified diploma once you finish the course.


Digital Marketing Training is a 100 Hours Comprehensive Activity Driven Course that has been developed to assist participants with in depth understanding of Online/Digital Marketing Channels, Processes, Tools & Techniques.

Digital Marketing Snapshot
  • Why Digital Marketing
  • India Digital Marketing Trends and Forecast
  • Career Outlook for Digital Marketing Professionals (Companies needed Digital Marketing Professional)
  • Exploring Various Digital Assets :- Website Plan/Apps/Social Media Groups
  • Asset-focused Content, User Experience and Navigation in-line with Business Goal
  • Digital Marketing Roadmap
  • Course Structure & Methodology
Search Engine Optimization (SEO)
  • SEO Implementation Roadmap
  • How to manage Domain & Hosting Panel
  • Learn Site Planning
  • Static and Dynamic Websites: WordPress, Joomla, Drupal, Magento Installation, Plugins
  • Micro-format Data
  • Site Navigation
  • Page Speed
  • Relevancy
  • Keyword Research & Planning
  • Content Plan
  • Analytics and Webmaster Set Up
  • Analytics and Webmaster Integration
  • SEO Based Custom Reports
  • On Page and Off Page
  • Local SEO
  • International (Multilingual) SEO
  • Link Building Strategy (Guest Blogging, Forum Posting, Q&A, Blogging)
  • Competitor Analysis
  • SERP Check and Improvement
Google AdWords
  • Selecting the Campaign Type
  • Creating Relevant Ad Groups
  • Adding Keywords Specific to Ad Group
  • Concept of Negative Keywords and Search Terms
  • Selecting the Network Type
  • Choosing the Right Device
  • Adding Demographic Information
  • Language Selection
  • Bids Strategy
  • Budget Strategy
  • Ad Extension Types
  • Scheduling Ads
  • Ad Rotation and Frequency Capping
  • IP Exclusion
  • Dynamic Search Ads
  • Ad Types
  • Audience Selection
  • Auto Targeting (Dynamic Ads)
  • Dimensions (Date, Time, Gender)
  • AdWords Opportunities
  • Conversion Tracking
  • Reporting and Analysis
  • About MCC
  • Keyword Planner
  • Display Planner
  • Ad Preview and Diagnosis
  • Managing Dashboard
  • User Management
  • Shared Library
  • Billing
  • Account Setting
  • Linked Account
  • About Google Support
  • Bulk Operations
  • AdWords Editor
  • Customer Email Campaign
  • Gmail Sponsored Promotion
Facebook Paid Advertising
  • Introduction
  • Business Goal
  • Budgeting
  • Audience Segmentation and Selection
  • Types of Campaign - Branding Vs Lead Generation Vs Awareness
  • Advert Set
  • Advert Types - Likes, Conversion, Mobile Apps, Video, Custom Audience
  • Creative Design
  • Remarketing
  • Audience Selection
  • Facebook
  • Analyze and Audit
  • Reporting
  • Strategy
  • Managing Response
Organic Social Media Marketing
  • Business Goal
  • Plan
  • Type of Content (Photos, Videos, Text, Links)
  • Content Generation
  • Content Distribution Plan , Frequency
  • Creative Design
  • Analyze
  • Reports
  • Social Media Listening
  • Page Design
  • Group Plan
  • Google Plus
  • Facebook
  • Twitter
  • LinkedIn
Content Marketing
  • Research
  • Content Plan & Strategy
  • User Generated or Company Generated
  • Type Of Content (Video, Images, Text, White Paper, Success Stories, Reviews, E books, Case Studies, Content Hierarchy)
  • Content Creation (Title , SEO, Length of Content)
  • Type Of Distribution , Re-Purposing Content, Reduce-Reuse-Repurpose
  • Distribution (Paid and Organic) , Content Amplification
  • Optimizing the Distribution Spend
  • Social Media with Content Marketing
  • Reports
Email Marketing
  • Email Service Provider
  • Email Goal
  • Email Creative Design (Device Specific)
  • Text Vs Image Vs HTML
  • Best time to send email
  • Landing Page Design
  • List management
  • Content Plan
  • Auto Scheduler Mail, Auto Responder
  • Ip Black List
  • Spam Policies
  • Subscriber List
  • Opt In List
  • Email Campaign Analysis
  • Tracking
  • A/B Testing
  • Bounce rate
Mobile Marketing
  • Mobile Apps
  • Mobile Ads
  • Type of Devices
  • Connection Based Ads
  • Types of Ads - Video, Image, GIF
  • Report Analysis
  • Customer Push Notification
  • App Usage Reports
  • Types of Apps
  • App Demo - Video , Images
  • App CTA
  • App Discoverable location
  • SEO - App Store Optimization
  • Feedback and Reviews
  • Affiliates
  • Re Engagement
Web Analytics
  • Demo
  • Metrics Details
  • Standard Reports
  • Device Based Analytics (Web and Mobile Apps)
  • Integration with Webmaster, AdWords Google Display Network
  • Custom Report
  • Events Tracking
  • Goal Set Up
  • Cross Device
  • Google Tag Manager
  • Users Permissions
  • Assessing Google Analytics Data
  • Alerts and Intelligence
  • Experiments A/B Testing
  • Re Marketing Code and List Management
  • Third Party Tools Introduction


Thanks to this offer, valid exclusively for one person, you will obtain a Practitioners Approach To Digital Marketing Online Course.

How to register

By buying the course in Emagister Express, you will obtain an access coupon. We will send you the codes and keys to the coupon. Send the coupon code and the key to info@rapidskillz.com. The training provider will then give you access to the course.

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