- Easy to follow
- Make your own study schedule and take advantage of online tutoring hours
- Obtain a certified diploma once you finish the course.
By the end of this course, you will create a social media strategy, a social media policy and a content plan. Please note that this course is not government funded.
Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business. It covers everything that you need to know and is broken down into manageable learning objects:
Learning object 1 – What is social media and what are the benefits? Why use Social Media? What worries you and excites you? Taking a strategic approach.
Learning Object 2 - A review of how social media marketing fits into current marketing activities.
Learning Object 3 – The reasons for using social media. Identifying social media audience groups. Understanding keywords.
Learning Object 4 – You will look at a range of social media channels including blogs, newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, videos, podcasts, images, forums, social bookmarking, mobile and other content.
Learning Object 5 - You will think about what you are going to say on social media – the content, choosing content or relationship marketing, content ideas, creating a content plan, re-using content
Learning Object 6 – Look at what resources are needed to carry out the Social Media? A social media policy, the risks of social media and crisis management.
Learning Object 7 – Measurement of social media activities to ensure a return on investment.
Learning Object 8 - Creating a social media strategy. Best practice for social media.
Please note that this course is not government funded.