Facebook Marketing
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Class hours
11h
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Duration
1 Year
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Online campus
Yes
The Facebook Marketing course is designed to equip learners with the knowledge and skills needed to create, manage, and optimise impactful campaigns on the world’s largest social media platform. Participants will explore essential strategies for audience targeting, content creation, ad management, and analytics, enabling them to drive engagement, brand awareness, and business growth.
This course covers the fundamentals of Facebook advertising, including campaign types, budgeting, performance tracking, and audience segmentation. Learners will gain practical insight into using Facebook Business Manager, designing effective ad creatives, and interpreting key metrics to refine marketing strategies.
Ideal for marketing professionals, small business owners, or anyone seeking to enhance their digital marketing expertise, this course empowers learners to harness Facebook’s advertising tools effectively. By the end, participants will have the confidence to plan, execute, and evaluate campaigns that meet real-world marketing objectives.
Important information
Price for Emagister users:
About this course
Develop effective Facebook marketing strategies
Create, manage, and optimise ad campaigns
Analyse and interpret campaign performance metrics
Target audiences using Facebook’s segmentation tools
Increase engagement, leads, and conversions
Apply Facebook advertising best practices
Enhance digital marketing expertise for career growth
The Facebook Marketing course is ideal for beginners and intermediate learners who want to strengthen their social media marketing skills. It is particularly suited for marketing professionals, entrepreneurs, small business owners, and anyone responsible for promoting products or services online.
Learners seeking to build a career in digital marketing, enhance their CV, or improve their business’s online presence will find this course highly beneficial. The content is accessible and inclusive, providing step-by-step guidance while catering to those with varying levels of prior experience.
Whether you aim to launch your first Facebook campaign, refine existing strategies, or gain recognised qualifications to advance professionally, this course offers practical knowledge and actionable skills tailored to real-world marketing scenarios.
There are no formal entry requirements for this Facebook Marketing course. It is suitable for learners aged 16 and above.
To gain the most from the programme, participants should have a basic understanding of English, numeracy, and IT skills. Familiarity with social media platforms is helpful but not essential. The course is designed to provide clear guidance and support throughout, ensuring learners from diverse backgrounds can successfully complete the modules and achieve their professional goals.
Upon successful completion of the Facebook Marketing course, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.
This Facebook Marketing course stands out for its flexibility and self-paced structure, allowing learners to progress according to their individual schedules. Expert-designed modules provide practical, career-focused content that enhances your professional skill set.
Learners benefit from comprehensive training in advertising strategy, audience targeting, and performance analysis, gaining skills that are highly valued by employers and strengthen CVs. The course balances accessibility with depth, offering actionable knowledge suitable for marketing professionals, entrepreneurs, and anyone seeking to grow their digital presence.
This course is designed to be accessible for beginners while still providing value for learners with some marketing experience. No prior qualifications are required. Clear explanations, practical examples, and structured modules ensure that participants can build confidence and develop Facebook marketing skills from the ground up.
Completing the Facebook Marketing course enhances your digital marketing expertise, making you more competitive in the job market. It equips you with skills that employers value, such as campaign management, audience targeting, and performance analysis. The certification demonstrates professional competency and can support career advancement or entrepreneurial success.
The course is fully online and self-paced, allowing learners to study at a convenient time and pace. All modules are designed to be clear and concise, with practical examples to reinforce learning. Participants can access materials on any device, making it flexible for students, professionals, and business owners alike.
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Marketing
- Social Media
- Business Marketing
- Media
- Digital Marketing
- Advertising
- Marketing Strategy
Teachers and trainers (1)
One Education
Course Provider
Course programme
Facebook Marketing is a program focused on using Facebook to promote businesses, engage audiences, and drive sales. It covers creating and managing business pages, crafting compelling content, running paid ad campaigns, targeting specific audiences, and analyzing performance through Facebook Insights. By mastering these strategies, businesses can increase brand visibility, build customer relationships, and achieve measurable marketing results on one of the world’s largest social media platforms.
Course Curriculum
- Facebook Marketing
- Module 01: My Experience with Facebook Marketing
Module 02: Facebook Marketing Basics Explained From Profiles to Groups and Pages
Module 03: 1 Facebook Marketing Strategy Forever
Module 04: Best Free Facebook Marketing Strategy to Build Relationships Without Having a Group or Page
Module 05: Facebook Group Case Studies of Success and Failure
Module 06: Managing Our Facebook Group Memberships and Considering the Need for a New Group
Module 07: Facebook Group Creation, URL Setting, and Posting Permission Tutorial
Module 08: Fast Facebook Group Cover Photo Creation at 1604 x 856 Pixels with Canva
Module 09: Creating Rules for Facebook Groups and Managing Moderation to Limit Self-Promotion and Conflict
Module 10: Create Events in Facebook Groups for Weekly Voice Calls to Build Relationships
Module 11: Editing the Facebook Group Description and Membership Requirements
Facebook Marketing
