Fashion Boutique Management
Postgraduate
In Milano (Italy)
*Indicative price
Original amount in EUR:
3,800 €
Description
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Type
Postgraduate
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Location
Milano (Italy)
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Duration
3 Months
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Start date
Different dates available
Stores are the places where a brand’s image is defined. They are the temples in which to receive customers, win them over and build a solid relationship with them, and they represent the key element in creation of brand value. It is because of the strategic role played by stores that the Store Manager is such an important figure.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Design
- Marketing
- Communication Skills
- Fashion Photography
- Fashion Stylist
- Communication
- Visual culture
- Fashion History
- History of design
- Fashion Styling and Communication Concept
- Fashion video
- Architecture History
Course programme
Store Managers guide sales teams and are responsible for how well a store performs. They organize and manage retail marketing strategies, the marketing mix and visual merchandising, and are in charge of the experience and emotional reactions of clients in the store – therefore, of the overall relationship between client and sales point.
The Fashion Boutique Management Short Master’s Program is designed to train professional Store Managers specializing in fashion and give them the tools they need to successfully manage a fashion boutique by maximizing brand reputation and satisfying market demand.
By the end of the course, students will have gained knowledge of retail marketing and will have learned key team management techniques, as well as acquiring the tools for analyzing consumer behavior and buying patterns, especially in the world of fashion.
Fashion Boutique Management
*Indicative price
Original amount in EUR:
3,800 €