Fashion Business

To manage and optimise the fashion product effectively, you need to know its evolution and its direction. This is the start of true entrepreneurship. Istituto Marangoni offers this 360° preparatory programme focusing on every aspect of the business. Here we study the product, including its life cycle, and learn how to recognise quality and analyse market trends.

Who is the Fashion Manager
Fashion Managers produce a collection by defining its fashion contents, its price level and its target audience. Their job is to study the entire fashion panorama, define the competition, manage the development of a new collection and plan its promotion and distribution. They collaborate directly with the designers as well as the production and sales departments.

To do this, you must first study fabrics, collections, production and quality control. Furthermore, you will study the evolution of trends and habits, lifestyles and market demands. Finally, you must immerse yourself in the managerial and commercial sectors.

You will study the market and its segmentation: you will acquire the techniques of selling and commerce. You will learn how to control costs and refine communication and promotional techniques.

Upon acquiring all these skills, you will finally be able to implement your own projects, manage collaborators and consultants effectively and jumpstart your career in any fashion company, including your own.

Course themes:
Year 1
· Marketing Fundamentals 1
· Integrated Communication 1
· Business Tools
· Intro to the Fashion System
· Negotiation Techniques 1
· Marketing Fundamentals 2
· Integrated Communication 2
· Business Economics
· Fabrics and Materials
· Negotiation Techniques 2

Year 2
· Fashion Marketing & Retailing 1
· Communication Strategies 1
· Business Finance
· Fashion Sociology
· Coordination Strategies 1
· Fashion Marketing & Retailing 2
· Communication Strategies 2
· Management Control
· Analysis of Contemporary Fashion
· Coordination Strategies 2

Year 3
· Fashion Brand Strategies 1
· Fashion Marketing Project 1
· Visual Display
· Operational Management 1
· Luxury Management
· Buying Techniques 1
· Fashion Brand Strategies 2
· Fashion Marketing Project 2
· Contemporary Cultural Movements
· Operational Management 2
· Fashion Groups Strategies
· Buying Techniques 2