Fashion Business
Master
In Firenze (Italy)
*Indicative price
Original amount in EUR:
20,100 €
Solid training in fashion management.
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Type
Master
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Location
Firenze (Italy)
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Duration
11 Months
From Made in Italy to Global Market Management. The Master’s Course in Fashion Business at IED Firenze seeks to train up professionals who are currently high in demand in the fashion industry, with a combination of skills that will surely prove invaluable for companies and market players looking to make a difference. The Master’s Course covers several areas and provides an in-depth understanding of the overall industry, combined with advanced knowledge of brand strategy processes, marketing and communication skills, business development know-how and a strong business acumen, driven by a product-thinking mindset.
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Start date
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About this course
Students with undergraduate degrees in Communication, Economics, Fashion Design or Fashion Styling, as well as for all those who seek solid training in the fashion management system. This programme is also for those who want to take a leading role in shaping a new, dynamic vision of fashion. But even more so, it is intended for students who want to consolidate decision-making skills as part of a business project, with the opportunity to expand their work portfolio as they develop expertise across all the key areas of fashion business. Upon completion, you will have developed all the basics to work across different areas of strategic brand communication. As a manager who deals with business hands-on, you will be able to get around different areas and roles, and also work in fashion events, public relations, advertising, communication and press office roles. You will also have many opportunities as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative Designer and Consultant in the area of new media.
This Master’s Course will expand your vision as you work across different areas (culture, marketing, product and communication) to help you develop strategic mindset, well-balanced know-how and the ability to stay ahead of a changing market with business acumen and innovation. The focus is on managing all key aspects of a professional project such as a marketing strategy and brand development, up to market analysis using a business model.
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Subjects
- Communication Training
- Industry
- Fashion History
- Visual Communication
- Fashion Industry
- Business management
- Fashion Marketing
- Business
- Project
- Marketing
- Market
- Fashion culture
- Fashion Business
- Administration
- Product Management
- Product manager
- Communication
- Branding
- Brand Communication
- Advertising
Course programme
The Master’s Degree consists of several modules, covering a first part on Visual Culture For Fashion Business, where we will be exploring how current transformations are affecting publishing, advertising, and commercial areas of fashion, and a second part focused on fashion marketing, followed by induction to industry-specific visual techniques. Then, moving on to a strategic analysis of Fashion Business, Fashion Product Management and Communication Techniques, the last part of the course will focus on your final dissertation project, which will be based on real case studies or briefs submitted by our partner companies.
Fashion Business
*Indicative price
Original amount in EUR:
20,100 €