Fashion Communication - Spring Semester
Course
In Firenze (Italy)
Description
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Type
Course
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Location
Firenze (Italy)
Fashion is closely linked to communication as it allows brands to communicate their products, identity and strategy.
For this reason, it is very important to be able to design advertising campaigns as well as to identify and organize promotional activities, through the most appropriate communication channels, in order to convey the characteristics of a brand and advertise its products.
In this regard the Spring Semester in Fashion Communication allows you to implement your knowledge and skills in the use of communication channels such as social networks, dedicated portals, installations and the organization of events, fashion shows, conferences and public relations to reach and relate with an increasingly wide audience.
In addition to providing a basic historical and cultural knowledge, linked to the evolution of styles, the course aims to stimulate and develop the critical and analytical skills necessary to interpret contemporary trends.
Lessons run from Monday to Friday, full-time.
Facilities
Location
Start date
Start date
About this course
Students attending their second year of university studies in Communication, Marketing or Fashion Styling, and for professionals working in one of these fields, seeking to achive career development and additional skills and knowledge in a specific field.
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Subjects
- Communication Training
- Communication
- Fashion
- Fashion design
- Design
Course programme
This education path alternates theoretical lessons with workshops and meetings with representatives of leading companies in the sector and international designers. The aim of the course is to teach you the principles of the design method and their correct application, the development of analytical and critical thinking, the ability to work independently and as part of a team, the use of effective communication and the ability to give and receive constructive feedback.
From a cultural point of view, the course deals with the historical and critical analysis of the main styles of Western fashion, from its origin to today, but also of fashion photography, as a mirror of the important artistic, cultural and social changes that have taken place over time.
In the field of visual language, great importance is given to the digital processing of images with the application of highly technological tools. You will increase your ability in the use of the main programs of image processing, transformation, editing and retouching.
The study of materials is based on the analysis of the factors that contribute to the creation and realization of a fashion collection: from the production of fabrics to the composition of an item of clothing, analysing all the details.
Communication education focuses on the correct methods and criteria for the creation of a communication strategy for fashion (from the advertising message to the big event). The study of semiotics, i.e. signs and their identification, meaning and classification, is particularly relevant for the use of symbols in advertising, events and any type of communication.
You will acquire preparation in the planning and communication of events for fashion, starting from the study of significant case histories, as well as learn the most effective methods to manage a project, a customer or an event with digital tools to increase the integrated strategies of communication.
Fashion Communication - Spring Semester