Fashion Marketing and Branding - BA (Hons)

Year One

• Visual and Cultural Influence (40 credit points)
• Principles of Fashion Marketing and Branding (80 credit points)

Year Two

These two year-long modules run side by side.

Marketing Strategy and Communication (60 credit points)

Explore business, brand and marketing strategy and work on exciting, real-life briefs set by visiting industry experts. Cover the different methods of marketing communication, and the use of marketing media and language to appeal to different target audiences. You’ll also look at different channels of communication – from traditional (print media and TV) to digital marketing and social media – and how these influence brand decision-making and consumer buying behaviour.

• Brand Environment (60 credit points)
• There are two parts to this module.

The first part – Fashion Business Solutions – is compulsory. You’ll simulate industry practice by completing a fashion marketing and branding challenge. Your emphasis will be on innovation and developing new skills in creativity and idea generation. Students recently completed a live new product development project with No7 cosmetics.

The second part is an independent project where you can choose from two options. Option one is a nine-week work experience placement, which will allow you to apply your theory to real-life business situations and provide solutions whilst gaining first-hand experience of the roles and responsibilities within the fashion industry.

Option two is Brand Development and Communication. This will introduce you to collaborative and interdisciplinary working. During this option, you’ll work with partners from different disciplines, such as design, to create strong strategic and creative brand marketing and promotion solutions to bring a product or service to market.

Final year

Strategic and Creative Solutions (120 credit points)

Work on a personal self-devised project where you create a brief in an area of interest, usually something relevant to your future career. This doesn’t necessarily have to be an academic report – you could set up new businesses, create a website, or work in event or exhibition management. The module is totally flexible so you can tailor it to your strengths and interests.