Fashion Marketing and Communication
Bachelor's degree
In Barcelona (Spain)
*Indicative price
Original amount in EUR:
16,800 €
Become an expert in Fashion Marketing and Communication
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Type
Bachelor's degree
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Languages
English
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Location
Barcelona (Spain)
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Duration
3 Years
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Start date
01/09/2024
Cultivate your passion and talent, learn to use strategic, creative and digital management tools to find your feet as a Marketing and Communication specialist in the fashion industry. This 3-year English-taught course in Fashion Marketing and Communication, with the option of a fourth year, opens the doors to an innovative, strategic and creative profession.
You’ll learn the ins and outs of fashion business management, proposing new solutions for a range of management areas: Marketing, Editorial, Trends, Retail, Styling, Content and Communication. Your work will include research, projects, creative concepts, visual and written languages, audiovisual production techniques and the latest software and technology.
Working professionals and lecturers with years of teaching experience will introduce you to the key concepts you need to turn creative talent into creative services on every level of the fashion industry.
The course includes master classes, work experience, workshops, visits to companies, museums, showrooms and art galleries.
This BA (Hons) in Fashion Marketing and Communication offers a unique international approach, a hallmark of the University of Westminster, a learning experience at IED and a living experience in Barcelona, one of the design capitals of the world.
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About this course
If you’re passionate about fashion and want to make a difference in key areas such as marketing and communication, this is the course for you. It’s a course for collaborative, creative, analytical people, citizens of the world who are excellent communicators and want to express themselves in the languages of fashion.
It’s for proactive professionals who want to work on ambitious brand development projects or intend to focus their career in other areas of fashion rather than design: communication and marketing companies, social networks, fashion journalism, PR, styling, etc.
And if you want to create your own fashion brand you’ll find the course extremely interesting and useful.
IED Barcelona sets the standard for fashion schools in Spain, and that’s not all. It’s one of the best in the world, with a staff of lecturers who’ve already made their mark in the business world accumulating experience and developing their own communication and fashion marketing projects.
Barcelona is one of the sector's European capitals, so choosing this Fashion Marketing and Communication course in the city of Barcelona gives you interesting career options as it’s one of the most cosmopolitan cities in the world, a springboard to the international fashion industry.
You’ll be able to develop your full potential and create your own communication style to offer credible solutions for the challenges of a sector that’s highly competitive, and at IED you’ll acquire the know-how and experience you need to stand out from the competition.
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Subjects
- Fashion Marketing
- Marketing Management
- Digital Marketing
- Communication Training
- Fashion Management
- Managing Fashion Systems
- Design Management
Course programme
First Year - Level 4
What will you learn?
In the first year of the course you’ll learn the ins and outs of the fashion industry, giving you the confidence to apply a wide range of specialist skills. You’ll also learn to use the best strategies to identify the challenges and opportunities of the market, and learn all about research strategies. Last but not least, you’ll discover the methods you can use to work in an effective and proactive way in specific and mixed contexts, both individually and as part of a team.
FASHION CULTURES AND ART
The History of Art
The History of Fashion & Culture
Communicating Fashion
VISUAL LANGUAGES I
Information Architecture & Data Visualisation
Visual Communication Tools I
AN INTRODUCTION TO FASHION MANAGEMENT
Marketing Fashion
Managing Fashion Systems
Design Management
AN INTRODUCTION TO FASHION MARKETING
Fashion Merchandising
Fashion Product & Textile Culture
Project 1 – Opportunity & Challenge
DIGITAL MEDIA & FASHION COMMUNICATION I
Fashion Publishing
Contemporary Fashion
Fashion Journalism
Fashion Photography
Second Year - Level 5
What will you learn?
In the second year you’ll develop original and feasible ideas by analysing concepts at an abstract level. You’ll learn to analyse and evaluate information on the fashion market to take advantage of opportunities. You’ll also learn the most effective processes you can use to define and achieve professional results both individually and as part of a team. In the second year of the course you’ll apply the knowledge you’ve acquired in a more independent, mature way to meet more demanding academic standards.
DIGITAL MEDIA AND FASHION COMMUNICATION II
Brand Management
Content Lab
Digital Media Strategies
VISUAL LANGUAGES II
Visual Communication Tools II
Video Languages & Techniques
THE INDIVIDUAL, SOCIETY & FASHION
Interpreting Fashion Contexts
Culture & Society
Trends & Forecasting
FASHION PR & MEDIA
PR Strategy & Events
Press Office
Production Studio
FASHION DISTRIBUTION & RETAIL
Fashion Distribution
Fashion Buying
Fashion Retail
Third Year - Level 6
What will you learn?
In the third year you’ll consolidate and develop the knowledge you’ve acquired in a well-structured and coherent way. With the critical spirit, skills and strategic vision you developed in previous years, you’ll be facing new challenges based on new concepts from a variety of sources. And you’ll have all the resources you need to do this, applying diagnostic and creative skills in the ideation and execution of viable solutions. You’ll develop the ability to take important decisions in a variety of situations. Last but not least you’ll plan how to achieve both personal and team goals.
FASHION FUTURES
Fashion Futures
Innovative Marketing Strategies
FASHION ENTREPRENEURS
Creative Industry Professionals
Fashion & Business Law
Business Plan
VISUAL LANGUAGES III
Fashion & Visual Arts
Fashion Styling, Film & Media
RESEARCH FOR CREATIVE INDUSTRIES
Critical Discussion Lab
Industry Expertise & Insiders
DIGITAL MEDIA & FASHION COMMUNICATION III
Communication Strategy
Art Direction & Visual Identity
MAJOR PROJECT
Fashion Marketing and Communication
*Indicative price
Original amount in EUR:
16,800 €