Fashion Marketing BA(Hons)

Year one (all students)

You'll get to grips with the principles of fashion marketing as you examine visual merchandising, brand communications and the role of visual design in globalised fashion. Using our industry-standard equipment and fashion marketing studio, you’ll apply your knowledge to concept development and creative direction.

Modules

• Fashion Marketing Principles
• Marketing Communications
• Design Thinking
• Creative Direction
• Themes in Culture

Year two (all students)

Exploring the industry in greater detail, you’ll focus on trend prediction and brand development. You’ll develop your understanding of strategic marketing and international business practice, while working on a range of assignments set by industry partners and our academic staff.

You’ll also work towards securing a third-year placement, with tasks like CV writing support, careers advice and mentoring from staff and experienced students.

Modules

• Fashion Buying & Merchandising
• On Brand
• Trends & Predictions
• Global Fashion
• Theories of Culture

Year three (three year degree students only)

You’ll develop skills and insights around a specialism, as you work on an extended research project and a strategic marketing plan - while your course team and career advisors help you secure placements.

Your final major project will demonstrate everything you’ve learnt and achieved, and gives you a chance to present strategic and creative marketing skills in a professional portfolio of work.

Modules

• Marketing Strategies
• Professional Strategies
• Dissertation
• Final Major Project

Year three (four year sandwich degree students only)
You’ll begin this 36-week work placement year by creating a study and work plan - advised and approved by your course team and the University's career service. Then, under the direction of an employer, you’ll learn first-hand about different roles and your position in the industry.

This is your chance to reflect and develop the kind of work-based skills required by longer live projects - typically seasonal buying cycles.

Year four (four year sandwich degree students only)

Returning to your course, you’ll research and develop skills suited to your specialism, with an extended research project and strategic marketing plan geared towards your experience. Graduates often produce a work-based final major project applied to their placement employer - presenting their strategic and creative marketing skills in a professional portfolio of work.

Modules

• Marketing Strategies
• Professional Strategies
• Dissertation
• Final Major Project