course-premium

Bachelor's degree

In Firenze (Italy)

£ 16,194.47 VAT inc.

*Indicative price

Original amount in EUR:

18,900 €

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Pursue a career in fashion marketing!

  • Type

    Bachelor's degree

  • Languages

    English

  • Location

    Firenze (Italy)

  • Duration

    3 Years

  • Start date

    16/10/2024

Making a good product into a successful one: the three-year Undergraduate Programme in Fashion Marketing at IED Firenze will get you into the heart of fashion, probably the most creative and challenging market sector in our society today. We will go through it together, in a way to understand how innovative marketing and communication strategies can really make the difference in a fashion project. This programme has been developed to meet the growing demands of a dynamic international market. We want to prepare future professionals who can cover a whole variety of roles, driven by modern thinking, strategic vision and cross-sector experience and knowledge. While here, you will learn how to carry out market research, collect information, analyse data, create brand identity and market placement. You will also understand what kind of communication tools, distribution strategy and interaction with consumers, media and PR should be developed as a result. And your focus will always be on the latest trends and evolutions in terms of style and inspiration.

Facilities

Location

Start date

Firenze (Italy)
See map
via M. Bufalini, 6/R, 50122

Start date

16 Oct 2024Enrolment now open

About this course

The three-year Undergraduate Programme in Fashion Marketing at IED Firenze is for students with a strong motivation and creativity, both of which are key factors to understand and engage with fashion, media and brand identity. This programme is just made for you if you feel the digital market has no boundaries or age, if you want to break the rules when it comes to launching a new fashion product and if you want to bring new light to the industry with your own vision and experience. This training will turn you into a valuable resource for companies looking to stay competitive in current market conditions. You will do all this as you work towards developing strong brand identity and new products that will meet consumer needs and expectations. With your knowledge of processes, methods and materials, you will be able to confidently interpret market trends and work your way into different roles such as Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist and Digital Coordinator.

The key asset of our three-year Fashion Marketing degree programme at IED Firenze is a strong focus on project design and product development processes. But even more so is a method, which is based on two main drivers: one is innovation, reflecting the ability to think creative using any data, analysis and research to provide an overview of global and digital markets. And the other one is cross-sector thinking, which is viewed as a way to bridge the gap between education and work, based on the use of specific skills from many different areas of fashion.

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Subjects

  • Fashion Marketing
  • Communication Training
  • Marketing Strategies
  • Brand Management
  • Brand Communication
  • Advertising and Marketing
  • Advertising Communication
  • Fashion system
  • Fashion Business
  • Fashion Industry
  • Fashion trends

Course programme

C

First year

The first year is aimed at getting you familiar with the fashion market, as you move into content creation and promotion work. These are both key elements for you to acquire a critical understanding of the workflow behind each project.

STYLE, HISTORY OF ARTS & COSTUME
HISTORY OF FASHION 1
DESIGN METHODS
MARKETING METHODS
FASHION MANAGEMENT
COMPUTER GRAPHICS 1
TEXTILE CULTURE
FASHION MARKETING 1
FASHION MEDIA

Second year

The second year is phase 2.0 of your training. You will acquire more awareness and a stronger personality as you further develop your practical skills from the first year. You will have the opportunity to work step by step on the product development process, covering on-line and off-line communication all the way to marketing and sales of your product.

PHENOMENOLOGY OF FASHION
COMPUTER GRAPHICS 2
FASHION MARKETING 2
FASHION PRODUCT
MARKETING ETHICS
BRAND MANAGEMENT
FASHION RETAIL 1
MULTIMEDIA COMMUNICATION
HISTORY OF FASHION 2

Third year

On your third and final year, you will move into a more international context. Your ability to work independently and reinterpret the world of fashion will help you develop a real-life fashion business project as a basis for your dissertation. All of your skills, creativity and personal style will be poured into this final work.

VISUAL CULTURE
FASHION RETAIL 2
DIGITAL MEDIA MARKETING
BUSINESS MANAGEMENT
FASHION MARKETING 3
HISTORY OF FASHION 3

Call the centre

Fashion Marketing

£ 16,194.47 VAT inc.

*Indicative price

Original amount in EUR:

18,900 €