Fashion Marketing

The three-year Undergraduate Programme in Fashion Marketing at IED Firenze is for students with a strong motivation and creativity, both of which are key factors to understand and engage with fashion, media and brand identity. This programme is just made for you if you feel the digital market has no boundaries or age, if you want to break the rules when it comes to launching a new fashion product and if you want to bring new light to the industry with your own vision and experience. This training will turn you into a valuable resource for companies looking to stay competitive in current market conditions. You will do all this as you work towards developing strong brand identity and new products that will meet consumer needs and expectations. With your knowledge of processes, methods and materials, you will be able to confidently interpret market trends and work your way into different roles such as Brand and Communication Specialist, Merchandising Specialist, Product Manager, Fashion Buyer, Retail & Store Specialist and Digital Coordinator.

The key asset of our three-year Fashion Marketing degree programme at IED Firenze is a strong focus on project design and product development processes. But even more so is a method, which is based on two main drivers: one is innovation, reflecting the ability to think creative using any data, analysis and research to provide an overview of global and digital markets. And the other one is cross-sector thinking, which is viewed as a way to bridge the gap between education and work, based on the use of specific skills from many different areas of fashion.