Fashion Marketing-Undergraduate

The three-year degree programme in Fashion Marketing at IED Milano is for anyone who wants to start a career in marketing with some of the most renowned companies in the fashion industry, both domestically and internationally. It is also the best option for those who dream of creating their own fashion brand in the near future. This programme provides an exciting and dynamic environment and you will soon find out that marketing has also plenty to offer in terms of creativity. You will connect with industry experts, who will be there to support you with your career development. They will also help you build the confidence you need as you prepare to move into the job market. You will acquire a solid cultural base covering many different disciplines, from history of styles to mass media communication, in combination with more practical subjects such as graphic design. After three years, you will be able to work with Fashion Marketing in all of its many forms, with a greater awareness of all of the different roles available in this industry. There are those who would rather be in a brand management position, while others feel they have more of a sense for selecting a branded series for use in different channels. And there are also those who already view themselves working as key players in real or digital sales management.

The key asset of the Fashion Marketing degree programme at IED Milano is our method, which is based on learning by doing. This programme will give you the opportunity to be involved in both theory and practical work. You will thus acquire all the tools you need to successfully approach the job market at the end of the three years. Our philosophy is about working with real business cases from the very first year. This will give you first-hand experience of what working in Fashion Marketing is like, based on real examples and not just on theory. Together we will look at how to approach different types of marketing and communication challenges, starting with the customer's original brief all the way through to presenting data and results. Over your time here, you will be supported and tutored by a faculty of professionals and experts with a recognized background in their areas of expertise. Other than curricular work, you will also be involved in lab sessions, contests, seminars, special projects, and other activities organized by our school. You will soon realize that the word fashion covers so many different areas and you will be able to join a network of professionals working across all sectors. This programme aims to prepare future professionals who want to find their way in the Fashion Marketing industry, working as Brand and Communication Specialists, Merchandising Specialists, Product Managers, Fashion Buyers, Retail & Store Specialists and Digital Coordinators.