course-premium

Master

In Milano (Italy)

£ 16,161.39 VAT inc.

*Indicative price

Original amount in EUR:

18,900 €

Call the centre

Achieve the ability to build a communication strategy within the Fashion Industry!

  • Type

    Master

  • Location

    Milano (Italy)

  • Duration

    11 Months

  • Start date

    16/10/2024

ENG

Become a professional who can understand and analyse market data, building effective strategies for the fashion industry. The Master's Course in Fashion Marketing will help you develop a variety of professional skills through a multidisciplinary approach, covering everything from strategic marketing, visual merchandising, market trends analysis and interpretation, all the way to the effective brand development strategies. This programme seeks to train up the Fashion Marketers of tomorrow. As such, the training provided will help you develop the skills you need to navigate a market as competitive as the fashion industry, as you also learn how to successfully introduce new and unique product differentiation features.

Facilities

Location

Start date

Milano (Italy)
See map
via A. Sciesa, 4, 20135

Start date

16 Oct 2024Enrolment now open

About this course

The Master's Course in Fashion Marketing at IED Milano is for those like you who look at market signals and data as a way to better understand consumer needs and introduce innovation. It is specifically designed for students with undergraduate education in the areas of Fashion, Marketing and Communication, as well as for young professionals with relevant experience in the industry. Applications from students with other backgrounds will also be considered.

Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry.

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Subjects

  • Market
  • Approach
  • Design
  • Marketing
  • Marketing Strategy
  • Brand Management
  • Branding
  • Fashion Marketing
  • Communication Training
  • Media
  • Fashion Product
  • Fashion trends
  • Fashion design
  • Brand Communication
  • Fashion Communication
  • Fashion system
  • Fashion New Media
  • Fashion Brand Management
  • Fashion Targeting
  • Fashion Sociology and Trends

Course programme

This Master’s Degree consists of modules covering a variety of marketing activities, with a special focus on planning and management skills. The idea here is to enable you to analyse different processes and use effective methods for marketing and branding strategies in the fashion industry.

The fashion industry will be investigated as a historical and cultural phenomenon, with analysis extending from the development of style codes to the appearance of avant-garde style. Emerging talents, fashion weeks, communication through print or web editorials will be analysed as well.

You will delve into fashion business and learn how to draft a marketing plan, how to work on market positioning and promotions, and also enhance brand value as you build up and create a unique style.

CHARACTERISING MODULES

Fashion Marketing & Communication
Fashion Brand Management
Fashion Methodology
Strategic Marketing
Fashion Design Management
Fashion Sociology and Trends
Fashion Culture
Project Management and Workshop Innovation
Workshop
Progetto di Tesi

Call the centre

Fashion Marketing.

£ 16,161.39 VAT inc.

*Indicative price

Original amount in EUR:

18,900 €