IED - Istituto Europeo di Design Spa

Fashion Marketing - From Strategy to Branding - Master Course

IED - Istituto Europeo di Design Spa
In Milano (Italy)
  • IED - Istituto Europeo di Design Spa

Price on request
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Important information

Typology Master
Location Milano (Italy)
Duration 1 Year
Start January
  • Master
  • Milano (Italy)
  • Duration:
    1 Year
  • Start:

Emagister adds to its catalogue the Master in Fashion Marketing - From Strategy to Branding, which aims to prepare professionals able to face the new challenges of a world in rapid and constant evolution.

The course covers the study of the most important aspects of fashion marketing management, the communication techniques, the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to developing innovative thinking and experimenting with new strategies in the area.

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Facilities (1)
Where and when
Starts Location
via A. Sciesa, 4, 20135, Milano, Italy
See map
Starts January
via A. Sciesa, 4, 20135, Milano, Italy
See map

To take into account

· What are the objectives of this course?

Goal of the course is to make students understand the value of the creation process in the fashion system. The course will put emphasis on the hybrid nature of the fashion business between manufacturing and cultural industry and on the role of interactions and linkages within the fashion system among competencies, activities and companies.

· Who is it intended for?

The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.

· What marks this course apart?

Career opportunities: Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.

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What you'll learn on the course

Marketing Strategy
Brand Management
Fashion Marketing
Communication Training
Fashion Product
Fashion trends
Fashion design
Brand Communication
Fashion Communication
Fashion system
Fashion New Media
Fashion Brand Management
Fashion Targeting
Fashion Sociology and Trends

Course programme

Course Programme:

  • Subjects

Fashion Marketing

Market segmentation, demand segmentation: the different market segments, analysis of the critical factors of success / The segmentation of the demand according to behaviours or lifestyles / From the definition up to the launch of the product: the different steps in developing the fashion marketing mix and the marketing plan.

Fashion Brand Management

Creation, management and development of the fashion brand / Linkages among marketing, customer satisfaction, brand and branding from a “whole mind” perspective / The role of an effective brand storytelling / How to position, communicate and strengthen the company brand by creating a distinctive brand identity.

Fashion Communication

This course aims to give students the knowledge on the communication theories, their application within the fashion system and the ability to build a communication strategy within this industry, improving analytical and critical skills.

Fashion Targeting

Fashion targeting is a refined and keen activity grounded on the skilful combination of different basic and advanced techniques. An ever-evolving competence that has to be learnt and trained thoroughly in order to address a specific consumer in the crowed fashion panorama.

Digital Media Marketing

How the digital revolution is affecting the way companies research, design and sell / The impact on Fashion and Luxury brands marketing / How strategies can comprise web and digital and how this tendency is transforming companies in “Social Enterprises”.

Fashion Design Management

The course provides student with an understanding of the relationship between design and management and its importance within an organization and its marketing strategy. It explains how design management can relate to the cultural, environmental, political and social impact of an enterprise.

Fashion Sociology and Trends

The complexity of a global market fed by local ideas and initiatives is growing, making forecasting really challenging. The course deals with the analysis of the changes inside society and the study of the sales processes in order to listen to people’s wishes and change direction if needed.

Fashion Culture

The course tells about contemporary fashion through ideas, thoughts and works of the icons who influenced the history of modern costume, and those “new” names who are going to write the future of fashion.

Additional information

Get an insight: find out more about Master's activities
Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry.
The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring.

Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century to the emergence of the avant-garde style of the 21th century. Students analyse emerging talents, fashion weeks, communication through drafting paper or the web.
Students approach fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity with a distinctive role in the fashion market.

During the module dedicated to communication, students strengthen their analytical and critical skills, in order to develop a communication strategy, while in the design management module they acquire an approach that blends design with management and the learn how to apply it to a marketing strategy.
The Master course ends with the presentation of a Final Project summarising the competences that students gained during the course.