IED - Istituto Europeo di Design Spa

Fashion Marketing - From Strategy to Branding - Master Course

IED - Istituto Europeo di Design Spa
In Milano (Italy)
  • IED - Istituto Europeo di Design Spa

Price on request
PREMIUM COURSE
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Important information

Typology Master
Location Milano (Italy)
Duration 1 Year
Start January
  • Master
  • Milano (Italy)
  • Duration:
    1 Year
  • Start:
    January
Description

19th edition - The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.
The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.

Facilities (1)
Where and when

Location

Starts

Milano (Italy)
See map
via A. Sciesa, 4, 20135

Starts

JanuaryNow taking bookings

To take into account

¬∑ What marks this course apart?

Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry.

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What you'll learn on the course

Market
Approach
Design
Marketing
Marketing Strategy
Brand Management
Branding
Fashion Marketing
Communication Training
Media
Fashion Product
Fashion trends
Fashion design
Brand Communication
Fashion Communication
Fashion system
Fashion New Media
Fashion Brand Management
Fashion Targeting
Fashion Sociology and Trends

Course programme

Subjects

Fashion system

Project management and workshop innovation

Fashion marketing

Fashion brand management

Fashion communication

Ffashion targeting

Digital media marketing

Fashion design management

Fashion sociology and trends

Fashion culture

Vocational guidance

Presentation techniques

Visual language