Fashion Merchandising & Retailing (BS)

The Fashion Merchandising & Retailing bachelor’s degree program prepares students for careers in a variety of marketing, managerial and executive opportunities. Students learn fashion and retail concepts in areas such as merchandise buying, visual merchandising and fashion marketing.

Upon completion of the program, graduates are expected to:

Apply the major concepts, skills and values related to global fashion markets and designer contributions.
Communicate effectively to diverse audiences, purposes and situations through a variety of professional methods as required in fashion merchandising and retailing.
Use decision-support tools to resolve contemporary business issues using ethical business practices.
Apply creative and advanced analytical competencies necessary for careers in fashion merchandising and retail marketing.
Identify, analyze and forecast future industry trends in the acquisition of products and manufacturing of consumer goods.
Upon completion of the Merchandising Buying specialization, students are expected to:

Apply merchandising competencies necessary for careers in product allocation and retail buying.
Upon completion of the Fashion Marketing and Visual Merchandising specialization, students are expected to:

Apply visual design competencies required for creative careers in visual merchandising and fashion marketing.
Students may apply skills learned in this degree program to opportunities such as directed experiential education, internships, summer work or study abroad programs. These programs are tailored based on the student’s learning, interests and professional goals. Students may also meet with faculty advisers to select a specific career focus .