Fashion Trends Investigation
Course
In Barcelona (Spain)
Description
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Type
Course
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Location
Barcelona (Spain)
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Start date
July 2024
A learning experience that will boost your motivation to find ideas that inform, innovate and inspire.
This Fashion Trend Forecasting Summer Course in English gives you a dynamic and practical approach to observing, collecting and using signs of change to predict fashion trends in the near future.
In workshops, exercises, tutorials and on excursions you’ll learn the theories, methodologies and how to use the most effective tools from international guest lecturers and professional designers with extensive experience in trends, design and forecasting.
Facilities
Location
Start date
Start date
About this course
This intensive course is for curious minds who want to explore the world of trend forecasting and prediction.
Trend forecasting is a much sought-after skill on the job market. Although the course focuses on the fashion industry, the practical tools and methods studied can be applied to any sector.
You'll have three weeks to explore a field of great strategic value to a fashion brand, especially in the current context, subject to increasingly rapid change.
At the successful conclusion of your course, you’ll put the know-how you’ve acquired into practice by developing a final project.
You’ll learn how to use the best methods and essential tools from a teaching team of professional designers and international guest experts, in practical exercises, workshops and on excursions.
All of this in the creative microcosm of the IED Campus in Barcelona, a prestigious city in the world of design and an endless source of inspiration.
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Subjects
- Forecasting
- Design
- Trend
- Fashion
- Fashion Trend
Course programme
CULTURAL AREA
20th-Century Icons of Cool
THEORY AND PRACTICAL APPLICATION
An introduction to trend forecasting
Abstract and core concepts
Cultural brailing, evidence walls, cartograms and trendboards
From cultural brailing to trendboards
Diffusion theory & tastemaker predictions
Desk-based research methods
ANALYSIS
Pattern recognition and producing actionable trend insights
The anatomy of a trend report
FORECASTING TECHNIQUES
Field research: trend hunting tours
Design research excursions and workshops
PROJECT WORK
Project briefing
Fashion Trends Investigation