Fashion Web Communication

In addition to traditional communication and public relations professionals, there are also new professions that require new and specific competencies: from an e -commerce web manager or marketing manager to community manager. Companies are looking for these professionals, usually young, who are able to make full use of the so called on- line new frontiers and are able to put leading companies, often legendary, in the world of fashion 2.0.
Being able to shape online content effectively is nowadays a necessary competence, especially in an evolving industry such as Fashion industry. Websites have become today an essential tool, a virtual place where a brand can interact and engage with their costumers, communicating its identity and reaffirming its reason of being.
The course objective is to form a complete vision of the web communication field and a specific, journalistic and globalized language.