FdA Visual Merchandising

This course is available to UK/EU students only.

Whether it is in a physical or digital space, successful visual merchandising is a key part of the marketing strategy for all major retailers. It helps brands define their image, create positive customer experiences and ultimately drives sales through the creation of exciting displays, experiences and promotions.

Our FdA Visual Merchandising programme focuses on developing creative and technical skills which provide a strong foundation for a career in the creative industries. You will undertake a range of vocational projects, which blend creativity and business, understanding how to combine materials, graphics and equipment on one hand and promotion of concepts on the other. You will learn the fundamentals of visual merchandising including display design, spatial design, fashion promotion and styling, customer behaviours, graphic design, marketing, and product promotion and styling.

Ideas are at the heart of the course and there is a strong emphasis on practical experimental work. You will be challenged to respond to vocational based briefs in a creative and considered way, evaluating and analysing your work as you progress. This course will develop both your creative and technical skills and at all stages you will be taught how to use established and emerging media through workshops, industry guest speakers, tutorials and seminars delivered by experienced industry professionals.

Through contextual studies and an ongoing seminar programme you will be introduced to the issues of analysis, aesthetic and theoretical frameworks as used in this industry. Through the course's emphasis on work-based learning you will be encouraged to find work placements and job shadowing with industry professionals. You will be working in teams to simulate industry practice across the two years and hone your presentation and communication skills.