Product Design - MA

Product Design MA is grounded in the understanding that design is a key driver for change in society and the environment. However, traditional roles in design are increasingly blurred and designers need to be able to negotiate complex and ambiguous problems. The challenges and opportunities for design and designers are being constantly reimagined, as the unpredictability of the future tests our capacity to adapt, invent and apply creative design solutions to emerging needs. Graduates of this course will design products and systems that have not yet been conceptualised.

Knowing that the future is largely shaped by design decisions gives a responsibility to designers to act in a manner that combines experimentation and radical thinking with care. The work of a designer is not, however, limited to ensuring that products are safe and function well.

You'll want to imbue your work with meaning, to use it to communicate, to engage emotions and inspire response. Products also need to be designed to be attractive and desirable in the marketplace and relevant to consumers, meaning you'll need an exhaustive overview of current and forthcoming products in order to be competitive.

Design and research for design occupies a large proportion of the course. In parallel with theoretical research, you'll generate, communicate and evaluate all kinds of innovative ideas and concepts for products. You'll discover what design research methods will reveal the widest range of proposals for testing, how best to inform the user and producer of what you have in mind and how best to evaluate concepts that exist in virtual form only.

The School of Art, Architecture and Design is a community that shares a commitment to contemporary design and its global and local contexts, a passion for design in all its forms, and desire to test the premises of the field, theoretically as well as practically.