Generate New Business with an Effective Web Strategy

Delivery method
Classroom based, maximum 5 delegates

Course description
[b]Assessing your situation[/b]
• An overview of your market
• Assessing itâ€-s current online status
• Defining your customers
- Who are they?
- What is their spending pattern?
• Understanding both existing and new customers
• Assessing your current position
• How functional is your website

[b]What are your objectives[/b]
• Defining your goals for your website
• Using your website as a sales tool
• Generating new business from existing clients
• Generating business from new customers

[b]Defining a strategy and tactics[/b]
• What do you wish your website to do
• Is it a stand alone sales tool, a call to action or information
provider
• Understanding your different target markets
• How to use the web and your website to reach them

[b]The Online Mix:[/b]
• Online Advertising
- When to use banner ads and when not to
• Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
• Using Rich Media
• Examples of effective Rich Media
• Interstitial advertising
• Emailshots
• What makes a good Emailshot
• Generating new business and repeat business
• What to say
• When to send emailshots
• 3rd Party emailshot solutions
• Purchasing lists vs generating your own
• Legal requirements

Suitable for
A one day seminar exploring the how to increase turnover using online advertising, search engine marketing and how to create effective email campaigns.

Requirements
You need no previous experience to attend this course.