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Master en Dirección Comercial y Gestión de Ventas
Master
In Madrid ()
Description
-
Type
Master
Do commercial models have an expiry date?
Markets evolve at a dizzying rate, driven by the emergence of new technologies and the increase in global supply and competition.
Companies and their professionals have to renew their competencies and skills constantly if they don’t want to be left behind, and not only with the aim of selling but also to generate the loyalty of customers with new needs and habits.
Within this context, the feeling of belonging and identifying with a brand have becoming key marketing tools.
The Master in Commercial and Sales Management is designed to train the commercial directors of the future, emphasizing aspects such as quality and the efficiency of organization and activities. By the end of the program, you will have acquired the knowledge and competencies required to increase the competitiveness of your organization and plan more durable, effective sales strategies.
About this course
Perfil recomendado:3 años de experiencia en puestos de responsabilidad.
Reviews
Subjects
- Experiencia de usuario
- Desarrollo de productos
- Dirección de equipos
- Técnicas administrativas
- Equipos de ventas
- Marketing de servicios
- Gestión de clientes
- Captación de clientes
- Fidelización
- Herramientas de gestión
- Técnicas de venta
- Coaching
- Coaching personal
- Gestión administrativa
- Marketing personal
- Gestión de compras
- Coaching para directivos
- Psicología de ventas
- Dirección comercial
- Gestión de ventas
- Habilidades personales y directivas
- Coaching de la red de ventas
- Dirección de la red de ventas
- Customer Relationship Management
- Marketing analítico y herramientas de marketing
- Plan de ventas
- Compra venta
Course programme
Module 1
The VUCA environment and its impact on the Commercial Management
Module 2
Building innovative value propositions from market and customer insights
Module 3
The transformation of sales management and its adaptation to new ways of working
Module 4
The importance of applying a "data centric" management in the Commercial Department
Module 5
managerial skills
Module 6
TFM
Master en Dirección Comercial y Gestión de Ventas