Global Marketing Management MSc

University of Sheffield

Master

In Sheffield

Price on request

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Description

  • Type

    Master

  • Location

    Sheffield

  • Duration

    2 Semesters

  • Start date

    Different dates available

On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.

Facilities

Location

Start date

Sheffield (South Yorkshire)
See map
Western Bank, S10 2TN

Start date

Different dates availableEnrolment now open

About this course

Minimum 2:1 honours degree or an approved professional qualification.

Accredited by the Chartered Institute of Marketing

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Marketing
  • Marketing Management
  • Consumer Behaviour
  • Communications
  • Global
  • Marketing Communications
  • Global marketing
  • Contemporary Marketing
  • Strategic Marketing
  • Research and strategic marketing

Course programme

Modules

Core modules

Semester one – Sheffield
  • Global Marketing
  • Marketing Communications
  • International Consumer Behaviour
  • Contemporary Marketing Practice
Semester two – Hong Kong Baptist University
  • International Marketing Research
  • International Services Marketing Management
  • Socially Responsible Marketing in an International Context
  • Strategic Marketing

The Project Dissertation may be completed in either Sheffield or Hong Kong.

Teaching
  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups
Assessment
  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation

See related categories

  • Consumer Behaviour Postgraduate Degrees
  • Marketing Communications Postgraduate Degrees
  • Strategic Marketing Postgraduate Degrees
  • Distance learning Strategic Marketing Postgraduate Degrees
  • Postgraduate Degrees in South Yorkshire
  • Strategic Marketing Postgraduate Degrees in Sheffield
  • Postgraduate Degrees in Sheffield
  • University of Sheffield Postgraduate Degrees

Global Marketing Management MSc

Price on request

The best Strategic Marketing courses

See all

See all